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Life, 1922-05-04 · page 27 of 34

Life — May 4, 1922 — page 27: what you’re looking at

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Life — May 4, 1922 — page 27: Life, 1922-05-04

What you’re looking at

This page combines literary and commercial content typical of 1920s Life magazine. **"Outwitting Our Nerves"** is a humorous book review in verse by Arthur Guiterman, mocking the popular psychology trend of blaming personal problems on the "subconscious mind." The poem satirizes Dr. Josephine Jackson's self-help book by suggesting that neuroses and mental troubles are overdiagnosed fictions—that people should simply reject self-pity and choose better emotions through willpower. The tone is sardonic about the era's emerging psychoanalysis craze. **"Our Short Story"** is a brief satirical anecdote about a bank cashier named Igneous who embezzles funds for gambling, yet somehow ends up owning the bank. The joke appears to be dark commentary on either financial corruption or the absurdity of capitalist outcomes—unclear which precisely. **The right half is an advertisement** for Hinds Honey and Almond Cream skin product, featuring illustrated "Cre-Maids" (cream maids) and promotional copy about hand care. The juxtaposition of psychological satire with consumerist advertising reflects Life's mixed editorial-commercial format.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rhymed Reviews Outwitting Our Nerves fy Josephine A. Jackson, M.D., and Helen M. Salisbury ‘The Century Co. , IS all about your so-called “nerves” ;— It tells you how to bat their curves And make an average of eighty. Away with diets, fads and frills, Long weeks in bed and awful doses ! Your ills are mostly mental ills Produced by what we call “neuroses.” o-analysts have found, ig a mental quirk and pet it. digestive tract is sound; As psye You Your o! Just Who is it fills your soul with doubt? g Poor thing! you're all worn out!” Who pretty nearly drives you crazy? A theme unconscionably weighty ;—| ve it food and then forget it.| LIFE CThe Hinds Cre-Maids have beauty rare h one is a perfect dream. For they always use each day with care Hinbs Honey-°ALMOND CREAM - Behold the villain here defined !— Your old ally, your old disheartener, That tricksy imp, Subconscious Mind, Your influential silent partner. Oh, yes: he'll feed you lies enough! | By false reports he tries to rule you. But just you call the fellow’s bluff! Then make him work. Don’t let him fool you. Reject your mawkish special pleas. Dismiss your self-indulgent notions. Remorse and rage are psychic sprees, For you can choose your own emo-| tions, | lor most convincing common sense Put down in lively Anglo-Saxon ) With lots of cheerful evidence, | A vote of thanks to Doctor Jackson ! Arthur Guiterman, Our Short Story GNEOUS had been cashier in the bank for many years before he dis- covered one day that there was in his soul a deep passion for gambling. At first he withstood the temptation that came with the discovery; but a day finally came when he could no longer resist. And so he gambled until his savings were gone, then he borrowed. When his creditors became pressing, he took the bank’s funds and gambled more recklessly than ever. For a long time he did this. Now he owns the bank. It doesn’t matter how old you are, Copyright 1922 A. S, HINDS CO. These are the dainty maids who bring To you this useful, beautiful thing, To soften your skin in a healthful way Making it lovelier every day; Dry, rough hands grow fresh and smooth, Windburn and Sunburn, Hinds will soothe. “Catchy fingers” soon disappear, Muddy complexions change and clear; Daily use on your hands and arms Gives you the skin that always charms. Health and Comfort are hidden there A smoothness fine and a perfume rare. Truly a treat in life’s daily scheme, You'll find Hinds Honey and Almond Cream. All druggists and de- partment stores sell Hinds Honey and Al- mond Cream. We will mail you a small sam- ple for 2c or trial bottle for 6c. Booklet Free. Ask your dealer for Hinds Cream Superior Toilet Requisites, but if not obtainable, order from us. We will send postpaid in the U. S. A. S. HINDS CO. Dept. 18 Portland Maine but how you are old. comicbooks.com