Life, 1922-04-27 · page 4 of 34
Life — April 27, 1922 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not editorial content or satire**. It advertises the Mimeograph and Mimeoscope, duplicating machines made by A.B. Dick Company of Chicago and New York. The ad uses hyperbolic language ("downright magic," "artful skill") to promote the Mimeoscope's ability to rapidly reproduce drawings and documents. The oval illustration at top shows the device in operation. The pitch targets "industrial and educational institutions" worldwide, emphasizing speed and economy—a thousand duplicates in seconds at negligible cost. The ad promises the machine will benefit printing, charts, maps, factory diagrams, and business communications. This reflects early-twentieth-century office technology marketing, before photocopiers and computers made such machines obsolete.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Outfit! There’s downright magic in the artful skill of the Mimeo- graph whenit is reinforced by the crafty Mimeoscope. Twins! A thousand duplicates of a drawing this outfit will produce in less than that many seconds. No cuts! No delays! . Merely trace the design upon the illuminated Mimeoscope on a sheet of stencil paper, and print! And typewriting may go on the same page. All the unnumbered thousands of indus- trial and educational institutions throughout the world which know the fine economy of Mimeographic print- ing may now benefit by the artful easiness of Mimeo- scopic drawing. All kinds of charts, maps, cartoons, designs, factory diagrams, together with letters, ‘bulletins, instructions, sales messages, etc., leap in quick thousands from the ready Mimeograph—at negligible cost. Twin savings for others—why not for you? Send for Booklet “W-4,” A. B. Dick Company, Chicago—and New York. MINEGGRAPH we a) 2) ARETE comicbooks.com