Life, 1922-04-20 · page 2 of 34
Life — April 20, 1922 — page 2: what you’re looking at
What you’re looking at
This is an **advertisement, not a cartoon or satire**. It's a Michelin tire company ad from an early 20th-century issue of *Life* magazine. The image uses dramatic visual contrast: an enormous Michelin tire dominates the composition, towering over a tiny village scene below with period automobiles and buildings. The copy addresses consumers who already trust Michelin's "Ring Shaped Tubes" (their inner tubes), rhetorically asking why they wouldn't choose Michelin Cords (tires) since "they are just as good." The Michelin Man mascot (the Bibendum character) appears in the lower left corner. The ad's strategy relies on brand loyalty and comparative product quality claims to sell their tire line to an early automotive market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Larp: Published Weekly by Life Publishing Entered as Second Class Matter June & 1885 at the Post Offs at New. Yor, Cuantes Dana Grssox, Company a 388 ‘Madison Avenue, New York, NeY. 'Y.. under the act of March 3d, 1879. Printed in New York, U.S, Geonge B, BigHanDion. Nice Pret 1 Subscription, Five Solan Ne atered as Second Class Matter ‘at the Post ‘Ores Department, canada 1) easurer Vol. 79. No. 2059. April 20, 1922. Copyright in England and the British Possessions, B. F. DROVANDIN, Western Manager i OUTS EO a EE LT ee ee MICHELIN Michelin Cord Tire on Michelin Wheel OU use Michelin Ring Shaped Tubes and know they are best. Why not use Michelin Cords? They are just as good. comicbooks.com