Life, 1922-04-06 · page 6 of 38
Life — April 6, 1922 — page 6: what you’re looking at
What you’re looking at
This is a **product advertisement**, not satire or political commentary. The page promotes Phoenix brand silk stockings, marketed as affordable luxury goods made possible by mass production efficiency. The ornate decorative border frames the ad in a style typical of early 20th-century magazine design. The text emphasizes that Phoenix hosiery brings "holiday finery" to everyday wear through economies of scale—fine silk stockings at low prices. The advertisement targets all consumers ("men, women and children"), highlighting Phoenix's market dominance through durability and affordability. There are no political figures, caricatures, or satirical commentary present. This represents straightforward commercial messaging typical of *Life* magazine's revenue model, where ads subsidized editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nnn Under the magic of great hosiery production, holiday finery has now become every- day economy. Silk stockings for week’round wear! The gearing of many forces to one big task has made possible the marketing of this super- latively fine hosiery at re- markably low prices. Phoenix leads in world sales because of its long mileage endur- ance and the lasting magic of its staunch economy for men, women and children. PHOENIX HOSIERY comicbooks.com