Life, 1922-03-30 · page 34 of 34
Life — March 30, 1922 — page 34: what you’re looking at
What you’re looking at
This page contains vintage advertisements and advice columns from *Life* magazine, likely from the 1910s-1920s. **Main Content:** - A humorous essay mocking upper-class women's social affectations—ladies who dress fashionably ("Kewpie Dolls"), attend theaters, claim sophistication after brief Paris visits, and prioritize social status - Product ads for non-alcoholic cordials, dandruff treatment, and digestive aids (Bell-Ans) - An "Intimate Column" advice section where readers submit problems **The Satire:** The "Ladies" piece satirizes the newly affluent American middle class, particularly women gaining social mobility through leisure activities. The jokes target pretension: women who "completely forget their native tongue" after nine months abroad, those obsessed with "Relativity" (fashionable intellectual posturing), and the general contradiction between claiming sophistication while lacking genuine understanding. **Context:** This reflects post-WWI anxieties about social climbing and women's changing roles. The humor assumes readers recognize and share disdain for these types—a common satirical strategy in early 20th-century *Life*.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A FULL QUART of the most delicious non- alcoholic Cordial is made with the contents of each of these little bottles. From Nancy, France, in 25 flavors. Use the fruit flavors for pudding sauces. “Original Recipes” —our new booklet, sent free upon request. DiKouquiry Restaurant & Wine Co. 433 W. B’way, New York Local Distribuiors Desired Ladies ADIES make me laugh: ladies who dress like Kewpie Dolls; ladies who are always arranging slumming parties; atre during the middle of the first act and practically stop the performance; ladies who tell fortunes; ladies who spend twelve hours a day in restau- rants; ladies who organize welfare leagues and are forever talking about them; ladies who know all about Rela- tivity ; ladies who embroider their bridge playing with telephone calls, gossip, and risqué stories; ladies who are habit- ually one hour and twenty minutes late for all appointments; ladies who are shocked at anything they don’t under- stand; ladies from Columbus, Ohio, who, having spent nine months in Paris, completely forget their native tongue; ladies who have never been understood; ladies who don’t know when a romance ends; ladies who are continually dwelling on the fact that they are ladies. An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don’t. The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move’ every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. The R. L, Watkins Co,, Cleveland, Ohie, ladies who arrive at the the- | « LIFE Our Own Intimate Column Lire desires to help in solving the troublesome problems which confront its readers; and so the Intimate Column has been developed for the benefit of those who have troublesome problems to solve. Ask us anything, dear readers, and if we can’t answer it, there are always plenty of others who can and will—on the slightest provocation. ECENTLY one of our readers, who tells us that her name is Mildred (she didn’t enclose her telephone num- ber), wrote in to ask if anyone could suggest the nine best books in the Eng- lish language for her to read. “Biblicus” sends in the following list, which seems to us to be a bit—well, not the sort of literature that we should care to have our daughter identified with: “Little Women,” “The Automobile Blue Book of 1907,” “The Little Colonel’s Knight Comes Riding,” “Black Beauty,” “Scouting for Girls,” the “Elsie Series, “Easy Lessons in Sweet Pea Culture “Nellie, the Beautiful Cloak Model and We submit this list to Mildred for what it is worth. * * * Dear Lire: You recently published a letter, signed “Agricola,” whether your readers could tell him or her where he or she can get dandelion | bulbs for home planting. I think I can | help him or her out, for once I wrote to my congressman asking for some Country Gentleman corn seed. After several years had elapsed, the seed ar- | rived, and I planted it as directed. When spring came I found no traces of corn, but I raised a bumper crop of dandelions where the seed had been planted, and I sold them as spinach at a handsome profit—F. O. B. * ok In reply to several letters which have heen received at this office, we wish to | announce that Easter falls on a Sun- day this year. Home Helps HE fireless cooker Will, gadzooks, Help any “looker” Keep her looks. No longer bending O’er a blaze, She’s now attending Matinées. She keeps good-looking, Charming elf, For now the cooking Does itself. W. S. Adkins, ‘THE CAREY PRINTING CO. Ino. ‘New York. “The Fundamental Principles of | | Home Taxidermy.” asking | | Sure Relief FOR INDIGESTION 6 BELLANS Hot water |. Sure Relief The Pup: Gee, what a fanny-looking bone that guy’s burying! comicbooks.com