Life, 1922-03-16 · page 2 of 34
Life — March 16, 1922 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **1921 advertisement** for the American Radiator Company's heating systems, not political satire. The ad uses the phrase "Pound wise" to argue for "real thrift"—purchasing quality heating equipment despite higher upfront costs, as it saves money long-term through fuel efficiency. This contrasts with "false thrift" (buying cheap, inadequate systems). The imagery shows the **Ideal Type A Heat Machine** (a boiler/radiator unit) alongside an illustration of an interior room with heating equipment. The painting is credited to "Eow. A. Wilson, © ARCO, 1921." This is commercial messaging typical of early 20th-century Life magazine, which mixed satirical content with advertisements. The "pound wise" phrase is wordplay on the common expression "penny wise, pound foolish."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Matter June 8. 1883, at the Post Office at New York, rch 3d, 187 york, U.S.A. From a painting by Epw. A. Wuson. © ARCO, 1922 . If you plan to build of remodel, send for our ; Pound wl1sSe book about the IDgat ? TYPE A Heat Ma- cue. Mail your re- THERE is a false thrift, and a real thrift. quest to either address below. False thrift orders the cheapest and vaguely hopes for the best. Real thrift, insisting on the best, finds that in the long run the best is usually the cheapest. In homes where real thrift prevails you are very likely to find the IpEAL TYPE A HEaT Macuine. The owners of such homes buy it be- cause it gives perfect warmth, and are delighted to discover later—after a winter’s use—that it pays for itself in the fuel it saves. AMERICAN RADIATOR COMPANY IDEAL Boilers and AMERICAN Radiators for every heating need 104 West 42nd Street Dept. 33 816 So. Michigan Ave. NEW YORK CHICAGO comicbooks.com