Life, 1922-03-02 · page 33 of 34
Life — March 2, 1922 — page 33: what you’re looking at
What you’re looking at
This page from *Life* magazine (1922) satirizes contemporary novels nobody actually reads. The "Unpopular Fiction" section humorously summarizes forgettable books with titles like *Fourth Down* (a college football novel where the hero loses the game) and *The Isle of Disenchantment* (where a rich man seeking escape starves on a deserted island). These mock reviews poke fun at predictable, poorly-written popular fiction of the era. The bulk of the page is dominated by a **Woodbury's Facial Soap advertisement** promising to cure pale, sallow skin through steam treatments and cold rinses. At the bottom, a brief anecdote titled "Ministerial Sarcasm" describes a British Columbia political exchange: Sir Richard McBride's opponent speaks first and attacks him harshly; McBride then calmly responds with only pleasantries, seemingly taking the high road—the humor lying in his dignified non-response to vitriol.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Unpopular Fiction (A list of representative novels that no one is reading) OURTH DOWN (Boobs-Merrill) The big college novel of the year. o, Jack Blevitch, is sent into the ‘gridiron classic” at a critical in the last period—to save the old Revere. He fumbles the i thereby loses the game. Rec- led for the old folks, {sLE OF DISENCHANTMENT (But- ton)—Hiram K. Sinsabaugh, a vea young millionaire, sets out acht “to get away from it all.” ht is wrecked on a desert island actually is deserted, and he to death in no time at all. A the-fire” book. omme THE ton-Bt world- in his The y which starve: “roun Tur The y small comple influer who p So th well. Is your skin pale and sallow ? — How you can rouse it LEEP, fresh air, exercise—all these con- tribute to a healthy condition of your skin. But your skin itself must have special care, if you wish it to show all the beauty and charm of which it is capable. Your skin is a separate organ of your body. Neglect of its special needs may result in an unat- tractive complexion, even though your gen- eral health is good. If your skin is pale and sallow, use the following treatment to give it color and life: ONCE or twice a week, just before retiring, fill your basin full of hot water—almost boiling hot. Bend over the top of the basin and cover your head and the bowl with a heavy bath towel, so that no steam can escape. Steam your face for thirty seconds. Now lather a hot cloth with Woodbury’s Facial Soap. With this wash your face thoroughly, rubbing the lather well into the skin with an upward and outward motion. Then rinse the skin well, first with warm water, then with cold, and finish by rubbing it for thirty seconds with a piece of ice. to THE TritE (Hoopsch)— n of three crooks who go to a »wn to rob the bank. Having ed the coup, they fall under the e of a sweet, motherly old soul nts out the error of their way go and rob the post office as he kiddies will eat it up. Hus's Cuorce (Halt) —Hilda Schinska, an unsophisticated maid of atic birth but reduced circum- has to choose between love (as fied by an impecunious young ) and riches (as personified by old malefactor of great She finally marries the and later is darned glad she aristoc stance exemp Rome a crusty wealtl money did, Tu Mufti: scoff him a he spe with He pl finally to bac’ Man Wuo Dreamep (Hotten —The citizens of Centreville all old Silas McGuffey—branding isionary and a dreamer because is all his time monkeying around ventions, and the like of that. gs away at it, however, and | gets a manufacturing company him in putting his invention on | ket. It turns out to be a fail- wl the citizens of Centreville vuder than ever. Just the thing ocean voyage. Special treatments for each different skin need are given in the booklet wrapped around every cake of Woodbury’s Facial Soap. Get a cake of Woodbury’s today — begin your treatment tonight. The Andrew Jergens Co., Cincinnati, New York, and Perth, Ontario. the m: Copyright, 1922, by The Andrew Jergens Co, Con- oral, Ministerial Sarcasm abor lips. s to on. 10 alth. 10, to NAIVETE “But my dear madam, it’s beginning to get very dark for taking that child’s i picture.” ‘Ob, surely there’s enough light to take the picture of such a small baby!” —Le Journal Amusant (Paris). When Sir Richard McBride was Prime Minister of British Columbia, he found himself on the same platform as his bit- terest political opponent. His opponent spoke first, and flayed Sir Richard alive. Then Sir Richard's turn came. He spoke for thirty minutes, never alluding to his oppon- ent in the slightest way, until at the close, when he turned to him and said: “Hello, Bill! Are you here!”—London News. comicbooks.com