Life, 1922-02-23 · page 31 of 34
Life — February 23, 1922 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a pseudo-medical advertisement disguised as educational journalism. The page promotes Paul von Boeckmann's book on "Nerve Force"—a quack remedy marketed during the early 20th century when "nerves" was a catch-all diagnosis for stress, anxiety, and various ailments. The anatomical diagram of the nervous system lends false scientific credibility. The text exploits genuine concerns about American industrial-era stress ("mile-a-minute life") to sell a dubious cure. The three "stages" of "Nerve Exhaustion" are vaguely-defined symptoms designed to convince readers they're sick. The testimonials and aggressive sales pitch ("Read the book at my risk") are classic direct-mail marketing tactics. This exemplifies how *Life* magazine—despite its satirical reputation—carried advertisements for fraudulent health products, exploiting readers' real anxieties about modern life with pseudoscientific jargon and manufactured expertise.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nis the asn't “NERVES” “NERVES” —We hear it everywhere. The iweician tells his patient—“It’s your Nerves.” ve and high-strung women complain of Nerves.” You see evidence of “Nerves” everywhere—in the street, in the cars, in the theatre, in business, and especially in your own home—right in your own family, We Ameri- cans are: nation of nervous peopie. This is known the world over. Our own Nerve Special- ists admit it. It is caused by our “Mile-a- minute” life; the intenseness of our natures in everything we do. It is making us the most progressive nation on earth, but it is also wrecking our people. Our crowded — insane iyylums. prove it. Medical records prove it. Millions of people have subnormal Nerve Force, and consequently suffer from endless organic nd physical troubles, which make their lives miserable. What is meant by ? By “Nerves” is meant Nerve (Neurasthenia), Jack of Nerve e, What is Nerve Force? We might as What is electricity?” We do not is the secret of Nature. We do tis the vital force of life, a mys- that flows from the nervous life and energy to every Fo well ask know. It know tha terious energy giv Sever the nerve which leads to and that organ will cease acting. — Eyes—Nose — Bladder S — Pelvic Organs The Sympathetic ‘Nervous System w Every Vital Organ is governed by s System, and how the Solar Plexus, known as the Abdominal Brain, is pGentral Station” for the distribution ‘orce, The wonderful organ we term the Nervous System consists of countless millions of cells. These cells are reservoirs which store Nerve Force. The amount stored represents our Nerve Capital. Every organ works incessantly to keep the supply of Nerve Force in these cells ata level, for Life itself depends more upon Nerve Force than on the food we eat or even the air we breathe. Tf we unduly tax the nerves through over- work, worry, excitement, or grief, if we sub- Ject the muscular system to excessive strain, or, in any way, consume more Nerve Force the organs produce, the natural result must be Nerve Bankruptcy, in other words, Nerve Exhaustion, Neurasthenia, or “Nerves.” is but one malady more terrible than > LIFE - Nerve Exhaustion—its kin, Insanity. Only those who have passed through a siege of Nerve Exhaustion can understand the meaning of this statement. It is HELL; no other word can express it. At first, the victim is afraid he will die, and, as it grips him deeper, he is afraid he will not die—so great is his mental torture. He mes panic-stricken and ir- resolute. A sickening sensation of weakness and helplessness overcomes him. He becomes obsessed with the thought of self-destruction. Nerve Exhaustion is not a malady that comes suddeniy. It may be years in developing and the decline is accompanied by unmistakable symptoms, which can readily be recognized. The symptoms of Nerve Exhaustion vary ac- cording to individual characteristics, but the development is usually as follows: FIRST STAGE: Lack of energy and_ endur- ance; that “tired feeling” especially in the back and knees. SECOND STAGE: Nervousness; sleeplessness; irritability; decline in sex force; loss of hair; nervous indigestion; sour stomach; gas in bowels; constipation; _ irregular heart; poor memory; lack of mental endurance; dizziness; backache; headaches; neuritis, rheumatism, and other pains. THIRD STAGE: Serious mental disturbances; fear; undue worry; melancholia; dangerous organic disturbances; suicidal tendencies, and, in extreme cases, insanity. How often do we hear of people running from doctor to doctor, seeking relief from a mys- terious “something the matter” with them, though repeated examinations fail to show that any particular organ is weak or diseased? How often do we hear of people racking their brains, trying to discover the reason of their failure in business, in a profession, love, or any under- taking? They would give anything to lay their finger on the stumbling block of their lives— the door that locks out their ambitions, the wall that blocks their progress. The answer is: Lack of Nerve Force. In short, Nerve Force means Life Force — Brain Force ital Force-—Organic Force—Dynamic Force—Per- sonal Magnetism—Manliness and Womanliness. No man WITH Nerve Force has ever stood in a bread line. No man WITH Nerve Force has ever been down and out. No man WITH Nerve Force has ever acknowl- edged himself “licked.” No man WITH Nerve Force has ever failed to attain success. This, of course, applies to women as well as mel And, on the other hand, WITHOUT Nerve Force no person of either sex in any walk of life has ever reached the top, has ever achieved success, or has ever gotten the fullest enjoyment from life itself. WITHOUT an abundant supply of Nerve Force our lives are wrongly adjusted, we fail to utilize our full powers, and we cheat ourselves of our birth- right of health and vigor. “A sound mind in a sound body” depen upon sound nerves. And to be a WINNER, even in a small way, demands, first of a! NERVE FORCE. If your NERVES have reached any of the three stages of depletion, you ought to take immediate steps to deter- mine the cause and to learn what to do to build up your Nerve Force. I have made a life study of the mental and physical characteristics of nervous people, having treated more cases of “Nerves” during the past 25 years than any other man in the world (over 90,000). My instruction is given by mail only. No drugs or drastic treatment of any kind are employed. My method is re- markably_ simple, thoroughly scientific, and always effective. I shall agree to send you further information regarding my system of treatment FREE and without any obligation on your part. Everything is confidential and sent sealed in-a plain envelope. You should read my 64-page book, “NERVE FORCE.” The cost of this book is only 25 cents (coin or stamps). The book is not an advertisement of any treatment I may have 29 A Subtle and dangerous malady which is under- mining the vitality of the American Nation By PAUL von BOECKMANN to offer. This is proved by the fact that large corporations have bought and are buying this book from me by the hundreds and thousands for circulation among their employees—Effi- ciency. Physicians recommend the book to their _patients—Health, Ministers _ recom- mend it from the pulpit—Nerve Control, Hap- piness. Never before has so great a mass of valuable information been presented in so few words. It will enable you to understand your Nerves, your Mind, your Emotions and your Body for the first time. PAUL VON BOECKMANN Author of Nerve Force and scores of other books on Health, Psychology, Breathing, Hy- gicne and kindred subjects. Over a million of his various books have been sold during the last 25 years. He is the scientist who explained the nature of the mysterious Psychophysic Force involved in the Coulon-Abbott Feats, a problem that had baffled the leading scientists of America and Europe for more than thirty years, and a full account of which has been published im recent issues of Physical Culture Magazine. Read the book at my risk, that is, if it does not meet with your fullest ‘expectations, I shall refund your money PLUS your outlay for postage. My advertisements have been ap- pearing in this and other standard magazines for more than 20 years. This is ample evi- dence of my integrity and responsibility. The following extracts are quoted from letters written by people who have read the book: “I have gained 12 pounds since reading your book, and I feel so energetic. I had about given up hope of ever finding the cause of my low weight.”” “I have been treated by a number of nerve specialists, and have traveled from country to country in an endeavor to restore my nerves to normal. Your little book has done more for me than ail, other methods combined.” “Your book did more for me for indigestion than two courses in dieting.” “My heart is now regular again and my nerves are fine. I thought I had heart trouble, but it was simply a case of ab T have re- read your book at leas! ‘A woman writes: nerves wonderfully, I am sleep in the morning I feel so rested. “The advice given in your book on relaxation and calming of nerves has cleared my brain. Before I was half dizzy all the time.” A physician says: “Your book shows you have scientific and profound knowledge of the nerves and nervous people. I am recommending your book to my patients.” A prominent lawyer in Ansonia, Conn., says: “Your book saved me from a nervous collapse, such as I had three years ago. I now sleep soundly and am gaining weight. I can again do a real day’s work. Your book has helped my i so well and PAUL VON BOECKMANN, 110 West 40th St., Studio».266, New York, N. Y. Dear Sir: I desire to investigate your method. without obligation of any kind. (Print name an address plainly.) Enclose 25¢ if you wish the book.