Life, 1922-02-23 · page 2 of 34
Life — February 23, 1922 — page 2: what you’re looking at
What you’re looking at
This is a **Michelin tire advertisement**, not political satire or comics content. It appeared in *Life* magazine and promotes Michelin "Regular Size" cord tires. The ad's central claim: these cord tires cost only 8% more than fabric tires but deliver 30% greater mileage—effectively providing 22% "mileage free." The Michelin Man (Bibendum, the mascot shown on the right) endorses the product. The advertisement emphasizes that cord tires are interchangeable with existing fabric tires, allowing gradual conversion "at practically no increased expense." The ad targets motorists seeking better value and durability. This is straightforward commercial messaging rather than satire or political commentary—typical early automotive advertising using brand mascots and performance comparisons to drive consumer interest.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live: Published Weekly by Life Publishing Entered as Second Class Matter June 8, 1883, at the Post Omice at New York, Crantes Dana G: Company at 598 ‘Madison Avenue, New York, NY. N. Y., under the act of March 3d, i879. ‘Printed in New York, U.S.A. Grorae B. Ricuanpsox, vie Annual Subscription, Five Dollars. Entered as Second Class Matter at the Post Office Department, Canada. Le Ror MILLER, Treasurer” Vol. 79. No. 2051. February 23, 1922. Copyright in England and the British Possessions. B. F. PROVANDIE, Western Ivy | MICHELIN ERE is the tire for which hundreds of thousands of motor- ists have been waiting. A tire that gives an average of 30% more mileage than a fabric, as proved by tests covering hun- dreds of thousands of miles—yet costing only 8% more—in other words, 22% mileage free. These new cords are the same size as your fabric tires and ( interchangeable with them, and may be fitted one at a time as your fabrics wear out. Thus you may change to cords by easy stages at practically no increased expense. Just ask ne nearest Michelin Dealer about ‘‘Regular Size’’ Michelin ords. (I. eee ee offers a complete line of cord tires, oversize and regular size, in one quality only, the best—ail just as good as the famous Michelin Ring-Shaped Tubes MICHELIN TIRE COMPANY, MILLTOWN, N. J. Wholesale branches in 30 leading cities. Dealers everywhere comicbooks.com