Life — February 23, 1922 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a **Michelin tire advertisement**, not political satire or comics content. It appeared in *Life* magazine and promotes Michelin "Regular Size" cord tires. The ad's central claim: these cord tires cost only 8% more than fabric tires but deliver 30% greater mileage—effectively providing 22% "mileage free." The Michelin Man (Bibendum, the mascot shown on the right) endorses the product. The advertisement emphasizes that cord tires are interchangeable with existing fabric tires, allowing gradual conversion "at practically no increased expense." The ad targets motorists seeking better value and durability. This is straightforward commercial messaging rather than satire or political commentary—typical early automotive advertising using brand mascots and performance comparisons to drive consumer interest.