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Life, 1922-02-16 · page 32 of 34

Life — February 16, 1922 — page 32: what you’re looking at

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Life — February 16, 1922 — page 32: Life, 1922-02-16

What you’re looking at

This is primarily an editorial and advertising page from Life magazine. The main content is the editor's manifesto about Life's ambitions: to serve readers nationwide (from "the Yukon to San Diego"), not just Eastern cities, by publishing sincere, human fiction appealing to diverse tastes—both romantic and realistic stories. The page includes a humorous anecdote about actor Tom Mix being arrested in Juarez, Mexico, for parking illegally. The joke relies on a stereotype of a Mexican policeman with exaggerated accent and speech patterns ("Sssssssssss! Zat is ze way...") who claims he called Mix but in a hissing sound only a snake would make—satirizing the miscommunication between American tourists and foreign authorities. The bottom half contains advertisements for Bellans indigestion remedy and Liquid Arvon dandruff treatment, typical period product marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

What the Editor Thinks pee editor sits by a window which commands the roof tops of New York with their spirals of steam and smoke all the way to the East River, now white with floating ice. Beyond is nothing but gray mirk. But did you never in your life stand on the edge of the Atlantic and imagine that you could see Spain? _Our Spain, the Spain we imagine in the editor’s office, is the great country stretching away to the West. We are not publishing a magazine for New York or just for the Eastern cities. That would be a small undertaking in comparison with the opportunity which is ours. Our readers are people who live anywhere from the Yukon to San Diego and from San Diego back to Eastport and from Eastport to Key West. To reach and to please readers scattered over the United States a magazine must have no false frills. It must be human, it must be sincere, and it must be built with imagination for all the glamorous possibilities in fiction. We think we know what many of these are and are keen to know more. Kinds of Fiction One kind of fiction appeals to the imagination because it makes you think of a boy dreaming beside the fire until you yourself become that boy dreaming beside the fire. Another kind has little to do with dreams, but everything to do with the odd thing we call life. However you take it, life is, as some one said, a proposition. Writers like Zona. Gale, the author of “Lulu Bett”, study life, and we read their writings with excited interest because we think we may find the answer to the difficult questions that assail us, Our idea is that all fiction is either romantic or truthful or beth, that no one wants all of one kind if he is in a healthy state of mind. We endeavor tc say out our fiction program on a basis which will result in a completely satisfying popular magazine. We don’t mean by a completely satisfying magazine that you will go without your dinner and your sleep because you have spent 25c for a copy of Metropolitan. We do mean that we believe you will find the Metropolitan to contain reading enough to last you a month unless you read a very great deal;—that there are stories in it for every member of the family, stories for the boy who dreams by the fire, be he boy or man, as well as stories for that part of you which reckons curiously and earnestly with the proposition of life. Among others in the March Metropolitan besides three serials, you will find short stories by Jan Hay, Edwin Balmer of “Indian Drum” fame, Maurice Leblanc, the creator of Arséne Lupin, Will Levington Comfort, Margaret Culkin Banning and Inez Haynes Irwin. March Metropolitan will be on your newsstand February 15th. Single copies are 25 cents. If pen prefer to receive Metropolitan at your home, send us $3.00 and it will be mailed you for a year. Metropolitan H. J. Whigham, Publisher 432 Fourth Avenue New York City An Easy Way to Conn MPORARIES \SEze Sibilant Criticism Journeying along the border a few weeks ago, Tom Mix, a motion picture actor, drove his automobile across the river into Juarez for a glass of beer, in- nocently parked it in a space where park. ing was prohibited, and walked off. He had made about two blocks when he was clapped on the back by a breathless Mex- ican policeman, “You air under arrest for putting ze automobile where he do not belong. Come with me. Why you not stop when I call you?” panted the gendarme. “You never called me,” said Mix “Si, sefior, I call you twenty es, I hees—like dees: Sssssssssss! Zat is ze way we call ze attention of a hombre in Mex 0. “Well,” said Mix, “all I’ve got to say is that’s a rotten way to call an actor.” —New York Evening Post. In a Pinch, use ALLEN’S FOOT-EASE 1 His Amateur Standing Tue Prutocrat (to would-be son-in- law): Is it my daughter you want, sir, or is it her money? Tue Surtor: Sir, you know very well that I am an amateur athlete. Tue Prutocrat: What's that got to do with it? Tue Suitor: A great deal, sir. It de- bars me from taking part in any event for money !—Passing Show (London). The Sleuth at Work The detective sat in a corner of the sta- tion house exclaiming, “He’s a thief, a scoundrel, a blackleg—” “Less noise there,” said the seryeant “What are you doing?” “Why, I’m running down a criminal.” —Boston Transcript. First Kitten: poles? . Seconp Kitten: No. I'm not that kind of a cat—VYale Record. Do you like to climb practical your tal by the 1 ‘Art O' dear’ woul “H didn’ thing read) “1 grim, grim M1 him, his h the I M the h “B man 6 BELLANS Hot water Sure Relief ELL-A FOR ofeusTion| Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don’t. The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. The R. L. Watkins Co., Cleveland, Ohie. Golfer: You say that there sre twenty- six wrong things a man can do before he hits a ball correctly. What were the faults for ay last stroke? Caddie; Twenty-six ‘ —Looker-On (Calcutta). comicbooks.com