Life, 1922-02-02 · page 2 of 34
Life — February 2, 1922 — page 2: what you’re looking at
What you’re looking at
This is a subscription advertisement for *Life* magazine from February 2, 1922. The cartoon depicts a bald man peering from a window above what appear to be sleeping figures on the street below. The accompanying text uses social satire to pitch subscriptions. It contrasts two types of people: those who take life so seriously they "break down early" under the weight of dignity and worldly responsibility, versus those who become regular *Life* subscribers—implying that reading the magazine's humor provides psychological relief from modern life's pressures. The joke is that *Life* magazine serves as a mental health remedy for uptight, overworked individuals. The window scene reinforces the theme of perspective and detachment—looking at life differently through the magazine's satirical lens.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ed Weekly. b Madi ast Oftice Srasett ‘opyright in England and the British . Prova rh Manager’ We All Look At Life Differently Some of us take ourselves so seriously that everything we do has a purple edge to it. We feel that above all things we must maintain our dignity. Also, we are carrying the whole world about on our shoulders. We are the people who break down early in our careers—it has all been too much for us. \ N Others become regular subscribers to LIFE. \ Special \ Offer \ \ Enclosed find One Dollar (Canadian Foreign $1.40). .1FE for ten Open only to new subscribers; no subscriptions renewed ‘at this rate. LIFE, 598 Madison Avenue, New York One Year, $5.00. (Canadian, $5.80; Foreign, $6.60.) 38 comicbooks.com