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Life, 1922-01-19 · page 32 of 34

Life — January 19, 1922 — page 32: what you’re looking at

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Life — January 19, 1922 — page 32: Life, 1922-01-19

What you’re looking at

This page contains period advertising and social commentary from the Prohibition era (1920s-early 1930s). **The Cartoons/Content:** 1. **"Ask Your Best Friend If You Dare"** – A Listerine mouthwash ad using social embarrassment as a sales tactic, implying halitosis (bad breath) is so shameful people won't discuss it even with close friends. 2. **"Why He Was Not Promoted"** – A satirical workplace commentary listing reasons an employee wasn't advanced, culminating in the punchline: he was the President—suggesting incompetent leadership often goes unaccountable. 3. **"The Course of Prohibition"** – Social commentary on Prohibition's failure, noting that despite the alcohol ban (in effect since 1920), bootlegging thrives, supplies remain available, and spending on illegal alcohol continues substantially. The author argues Prohibition hasn't actually prohibited much, merely shifted consumption patterns and created law-breaking culture. The page reflects 1920s anxieties about workplace dynamics, personal hygiene stigma, and growing skepticism about Prohibition's effectiveness.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

sk your best friend if you dare! you may even get intimate enough with some friends of yours to swap the real truth about your income tax and about many other very per- sonal things. But how many people do you know well enough to en- able you to get on the subject of Halitosis with them? Not very many, probably. Hali- tosis is the medical term mean- ing unpleasant breath. As you know yourself, Hali- tosis is one of the least talked about human afflictions and at once one of che most commonly prevalent ailments. Nine out of ten people suffer from Halitosis either now and then or chronically. Usually they are unconcious of it themselves. Halitosis may come from smoking, drinking, eating. It may be due toa disordered stomach, bad teeth, lung trouble or some other organic disorder. If it’s a:chronic ailment, of course, then it is a symptom of a condition your doctor or dentist ought to look after. But very often it is only temporary and then you may overcome it by tak: ing a very simple personal precaution that will mean ease of mind for you and comfort for your friends. Listerine, for forty years the safe household antiseptic, is a wonderful combatant of Halitosis. Just use it regularly as a mouth wash and gargle. Tt will do the-trick. _ You probably now have Listerine in the house and know all about its many other uses as a safe antiseptic. If you don’t, just send us your name and address and fifteen cents and we shall be glad to forward you a generous sample of Listerine together with a tube of Listerine Tooth Paste sufficient for 10 days? brushings. Address Lambert Pharmacal Com- pany, 2142 LocustSt.,Saint Louis, Mo. (i) or UW Halitosis use Listerine - LIFE Why He Was Not Pro- moted E watched the clock. He was always grumbling. He was never at the office on time. He asked too many questions. His stock excuse was “it isn’t neces- sary.” He wasn’t ready for the next step. He did not put his heart in his work He learned nothing from his blunders. He chose his friends among his in- feriors. He ruined his ability by things. never acted on his own judgment. did not think it worth while to learn how. He imitated the habits of other men who could stand more than he could. He did not learn that the best part of his salary was not in his pay en- velope. He didn’t have to. He was the President of the Company. G. M,. The Course of Prohibition A OHOLIC bottled goods are cheaper than they were and are much easier to get. The bootlegging business is active and is reported to be extremely profit- able. Domestic supplies of bonded whisky are reported to be much depleted, and the demand for stimulants is now met chiefly by importation, including smug- gling, and private manufacture. Prohibition .does not prohibit as much, or nearly as much, as it did when it began; so we learn from a gentle- man who writes about it in the Cosmo- politan Magazine and who seems to know. He estimates, however, that not more than five hundred million dollars a year are now spent for rum in this country, whereas, in old times, the bill was five times as big as that. The people now most exposed to in- jury by alcohol are the well-to-do. The less prosperous mostly escape it. Per- haps we ought to consider that a fairly satisfactory condition. It would be more satisfactory if it were not for the demoralization that is associated with law-breaking. People who respect laws as laws consider that a great evil, but many laws are bad, and possibly the diminution of respect for laws in gen- eral will some day be rated as a useful by-product of prohibition. You never can tell about man-made laws, nor when you may pass them on the road and discover that they were wrong. Meny laws respected a generation or two ago are now regarded with horror, and some that are still operative are no’. much better thought .of. Whether prohibition, as we have it, will last, depends on what the mind of isan will be in the new era. If we half-doing WINTER Athletic Underwear for Men Warmth without weight! Freedom without danger A knee Union § ength, sleeveless ait knit of WOOL mixed with Cotton. Some- thing you’ ve always wanted, but never had till now. Made only by the American Hosiery Co. New Britain, Conn. ASK YOUR DEALER judge by the past history of mankind, prohibition will presently succumb to the need of stimulation. But if the world about to be is going to be quite different from the world that was, and the minds of men are to change cor- respondingly, the disuse of alcoholic drinks may turn out to be like Woman Suffrage, one of the great changes nat- ural to a new order. But if rum goes out, there must be new means, or new kinds, of stimula- tion, and without doubt the new order will provide them. The one thing to be sure of is that human life is not going to be dull. People may be good or they may be wicked, but they will never consent for long to be bored. E. S. M. He: I heard that fellow say to you, “All my life for a kiss.” Oh, that’s the name of the waltz he was just playing. —Le Rire (Paris). She: melo R a ba Doro: Tt is cours that Char! appoi finger this chief door. Ol produ to Sy not ki refer comes made neve) when tives Ho that | Hi gown comicbooks.com