Life — January 12, 1922 — page 9: what you’re looking at

What you’re looking at

# "Heads, You Lose" by Rollin Kirby This page contains a short story by Rollin Kirby about social awkwardness among the wealthy. The narrator describes attempting to recruit smokers for a Bull-bul Turkish Cigarette advertising campaign, specifically targeting men from prominent families. Mr. Beercraft becomes the reluctant subject of this scheme. The accompanying illustration, captioned "Overheard at the Modiste's," depicts a social scene at a dressmaker's shop. The caption shows Mrs. B. praising a particular style of silk to Mr. B., with the satirical humor suggesting the superficiality of high-society conversations—women caring primarily about material appearance and fabric quality rather than substantive matters. The sketch ridicules the vapidity of wealthy social circles.