Life, 1921-12-08 · page 2 of 34
Life — December 8, 1921 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement** for Colgate toiletries, not political satire. The centerpiece displays handwritten letters—apparently personal testimonials from satisfied customers praising Colgate products for Christmas gifts. The letters appear authentic or designed to look so, featuring recipients' praise for items like Cashmere Bouquet Soap, shaving sticks, and face powder. The ad's tagline "It's always safe to select Colgate's" emphasizes reliability as gift choices. The only satirical element is a small notation about the "Handy Grip" Shaving Stick, which jokes that users will become so attached they'll refuse to stop wearing it—mild humor typical of 1920s advertising copy. This reflects the era's marketing strategy: using personal endorsements and humor to promote gift-giving.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered as Second tter June 8, 1883 at the Post OMice at New York, f the act’of March 3d, 1879, on, Five De Entere tter at the Post Office Department, Canada, 040. December 8, 1921, : J and the British Possessions. 7 Leave Loe 272, *, Peeve “of things & Ye 4 cm V7 y y, Pow dan one OTE pibon wthosine” lophick eeoas fzm plied? Graunt Y, = clat Pew ef OO fe Mua” a pictily D otond ty on Bray aet VOR “ne Pl ig dal > rye A, Kecause We SG as FP ranchmether 2 Beefy a Cake of tone ssa! site Yhe offect of COLGATES FOR CHRISTMAS yo can almost fill your Christmas shopping list from this group of Colgate articles, for they are all well-known in your circle of friends and relatives. At Your Favorite Store. Cashmere Bouquet Soap Compact Face Powder, 35¢. Large size, three cakes in a box—7oc. Charmis Cold Cream, 25¢., goc. and 65¢. Mediun(100)size,six eakesinabox—55c. a reds 2d Floricnt Perfume, $1.00 to $10.00. "Handy Grip” Shaving Stick, 35. . ae a Refill for “Handy Grip,” 25¢. Toilet Waters, soc. to $3.25. Colgate’s Ribbon Dental Cream— Cha Ming Talc, Florient Talc, 25c. large size, 25¢. It’s always safe to select Colgate’s. COLGATE & CO. Est. 1806 NEW YORK Be cAmerican in loveliness! Perfume is the gift of gifts! comicbooks.com Pare ee ae ee, >