Life, 1921-12-01 · page 2 of 58
Life — December 1, 1921 — page 2: what you’re looking at
What you’re looking at
This is a **McCallum Silk Hosiery Company advertisement**, not political satire. The page promotes silk stockings through an illustration showing a woman reclining on ornate bedding with decorative pillows. The tagline "You just know she wears them" uses suggestive imagery typical of 1920s advertising—the woman's relaxed, intimate pose implies luxury and desirability. The implication is that quality silk hosiery signals sophistication and attractiveness to observers. The elaborate Art Deco-style illustration emphasizes the beauty of the fabric itself through detailed pattern work. This represents early 20th-century advertising's use of aspirational lifestyle imagery to market consumer goods to women, associating a product with glamour and allure rather than practical function alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“d Weekly by Life Publishing Entered as Second Class Matter June 8, 1883 at the Post OMe at New York, 3 Ginson, President ladison Avenue, New N.Y. N.Y, under the act ‘of March 3d, 1879, 7 scription, we s 5 fatter at the Post Office Department, Canada, . Ds t i nd and the British Possession: AV Callum Silk Hosiery and customer alike, as the standard of silk hosiery value. “You just know she wears them” . M°CALLUM HOSIERY COMPANY, Northampton, Mass. comicbooks.com