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Life, 1921-11-24 · page 29 of 34

Life — November 24, 1921 — page 29: what you’re looking at

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Life — November 24, 1921 — page 29: Life, 1921-11-24

What you’re looking at

**"Treat 'Em Rough!"** is a satirical ethnic stereotype cartoon mocking women from different nations. Each entry lists reductive caricatures: Chinese women "subsides," Russian women "love getting beaten up," French women "create illusions," German women "grunt," English women "pose," and American women merely "powder" and "spend." The satire targets both foreigners AND American women—suggesting American women are frivolous spenders while implying other nationalities are intellectually or culturally inferior. This reflects early 20th-century xenophobia and misogyny common in American satirical magazines. **"The Changing Sense of Humor"** traces how men's humor supposedly matures from childhood pranks through old age, ending with grandfatherly sentimentality—a gentle observation about aging rather than biting satire. The page is otherwise dominated by W.L. Douglas shoe advertisements and Pears Soap promotion, typical of Life magazine's mixed editorial and advertising content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Treat Em Rough! HE Chinese woman: Makes tea Carries freight Cooks and cleans Subsides. The Russian Woman: Works in the fields Takes care of the animals Loves getting beaten up Subsides. The French Woman: Tills soil Prepares dishes Creates illusions Subsides. German Woman: Manages Works Grunts Subsides. The The English Woman: Poses Accomplishes Raves Subsides. The American Woman: Powders Spends Accepts While everybody else subsides. The Changing Sense of Humor T five the small boy’s sense of hu- mor finds its highest satisfaction in seeing his father fall down the cel- lar stairs. At ten he finds his delight in teasing his young lady sister about the wart on her beau’s nose. At fifteen he becomes greatly amused at the ludicrous ideas of his parents. In col- lege he finds no event so uproariously funny as the one when he and a few others found an old horse belonging to one of the professors, painted it green, and tied it to. the piano in the chapel. As a lover there is nothing so keenly ridiculous as the witticisms of his sweetheart. After being married five years, he sees the absolute of humor in his bachelor friend’s idea that he knows anything at all. At forty he is secretly amused at the self-confidence of the man of thirty. At sixty he looks with amusement upon the strenuous efforts of his younger friends to achieve a success they must abandon in a few years. At seventy the wheel turns around again and he finds nothing so refreshingly delightful as the peals of laughter of his grand-children. Kickful “I want a brief-case,” said the man with the suspicious-looking nose. “Do you mean—er—a quartfolio?” suggested the tactful cierk. . L.DOUGLAS FOR MEN AND WOMEN $700 & $800 SHOES grant sors $10.00 sista. $5.00 YOU CAN SAVE MONEY BY WEARING W. L. DOUGLAS SHOES e best known shoes in the world. T ome sold in107W.L.Douglas stores, direct from the factory to youatonlyone profit, which guarantees to you the best shoes that can be pro- duced, at the lowest possible cost. W.L. Douglas name and the retail price is 7) stamped on the sole of all shoes before they leave the factory, bere is your protection against unreasonable profits W. L. Douglas $7.00 and $8.00 shoes BOYS SHOES are absolutely the best shoevaluesfor $4.50 & $5.00 the money in this country. They com- bine quality, style, workmanship and wearing qualities equal to other makes selling at higher prices. They are the leaders in_the fashion centers of America. The stamped price is W. L. Douglas personal guarantee that the shoes are always worth the price paid for them. The prices are the same everywhere; they cost no more in San Francisco than they do in New York. W. L. Douglas shoes are made by the highest paid, skilled shoemakers,under the direction and supervision of expe- rienced men, all working with an hon- st determination to make the best W.L. Douglas name and portrait is the best known shoe Trade Mark in the world. It stands for thehighest standard of quality at thelow- est possible cost. W. L, Douglas shoes with his name and retail price stamped on the sole are worn by more men than any other make, CAUTION.—Insist upon har L. De shots, The name and price is plainly stamped on The ole, ‘Be careful to see that it haa noe been changed or mutilated. : Uf not for sale in your vicinity, order direct Fromfactory. Catalog free. shoes for the price that money can buy. h 4 P) ident W. L. Douglas Shoe Co., 147 Spark 8t., Brockton, Mass. To Ensure “A Merry Christmas to All’”’ Give a subscription to LIFE the Gift that means pleasure the whole year through. Each week they will rush for Li to see it first, but as “he who laughs last laughs best,” it also covers a consolation prize. A laugh is Nature’s panacea for many ills. Try it and see for yourself. A Christmas Card announcing the gift sent upon request. Enclosed find Five Dollars (Canadian $5.80, Foreign $6.60). Christmas Offer: Send Lire for one year to With Christmas Card --- Lire, 598 Madison Avenue, N. Y. 61 Matchless for the Complexion comicbooks.com