Life, 1921-11-17 · page 2 of 34
Life — November 17, 1921 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement for Whitman's chocolates and confections** from Life magazine (November 12, 1921). The page uses a stylized illustrated figure holding a Whitman's Sampler box to promote gift-giving occasions: journeys, hospital visits, entertaining guests, holidays, and birthdays. The accompanying text lists these scenarios as perfect moments to purchase Whitman's products. Various chocolate boxes and samplers are displayed at the bottom, showcasing the "Quality Group" product line. The ad emphasizes variety in packaging to suit different occasions and recipients. This represents straightforward early 20th-century consumer advertising strategy—associating a branded product with social courtesies and gift-giving traditions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
n: Publi y by Entered as Second Class Matter June 8, 1883 at the Post OMice at New York, 598 ew York, N.Y. N.Y. under the act'of March 3d, 1879. Entered as Second Ciass Matter at the Post Office Department, Canada. Copyright in England and the British Possessions. QQ OOS _g When you take thoughtful care of the friend starting on a journey President UTAssy, See, mpa 59 Annual aie . PROVANDIE, Manager When you enter or leave a hospit- able home and want to show appreciation When you entertain a guest or two or give an elaborate “‘affair When birthdays, holidays and anni- versaries come around When you want your own home folks to enjoy pure and pleasing sweets Then visit the store near you that is the agency for the sale of WHITMAN 'S chocolates and confections, and make selec- tions from the great variety of packages. eee et me sampler se! 7?) ons: WE jaus and Conlecte 4 Chocela tie? © QUALITY GROUP STEPHEN F. WHITMAN & SON, Inc., Philadelphia, U. S. A. Sole makers of Whitman's Instantaneous Chocolate, Cocoa and Marshmallow Whip comicbooks.com