Life, 1921-11-10 · page 32 of 34
Life — November 10, 1921 — page 32: what you’re looking at
What you’re looking at
This page mixes advertisements with satirical commentary typical of Life magazine's format. **Main Content:** The left side features "Mum and the Dainty Woman"—an advertisement for antiperspirant deodorant. It humorously addresses women's social anxiety about perspiration odor, framing body odor as a threat to popularity and romantic prospects. The ad promises "Mum" will solve this "trouble" without stopping natural bodily functions. **Satire Section:** "Scandalous" mocks the difference between British and American scandal culture. The piece criticizes Americans for manufacturing scandals about contemporary figures while the British prefer rehashing historical scandals (Byron, Wordsworth, Queen Victoria). The author argues Americans demand "realism" in scandals—seeing actual people in motor cars—whereas British society finds past scandals more respectable. **The Brief Jokes:** A short exchange about education and another about theatrical productions ("Hamlet" vs. "The Jest" being interchangeable) highlight pretension and superficial sophistication. The page reflects 1920s attitudes about femininity, propriety, and cultural differences between nations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Mum and the Dainty‘Woman When the dainty woman is preparing her toilette, no trouble seems too great. You choose the gown and lingerie with great care You take infinite pains to give just the right touch to the coiffure, the skin and the hands —all with a view to enhancing the sweet daintiness and charm that are natural to every woman. And then comes the evening.- It is warm in the theatre, or at the dance, or in the rather close room. The natural perspiration begins, and with it comes an inevitable odor. The odor may be slight or quite noticeable. In either case, one may be entirely uncon- scious of it. People do not speak of it, of course; but its consequences may be quite serious. It may mean fewer partners at a dance, fewer invitations, less popularity in social life. This trouble is easy to get rid of, and here is the way. “Mum” is the word After the bath, apply a little “Mum” under the arms, and you are free all day and eve- ning. No more embarrassment from the odor of perspiration or any other body odor. You may ask: “Does ‘Mum’ stop natural functions?” No, it does not. And it does not harm the skin, nor injure the clothes. Get “Mum” at drug- or department-stores or from us postpaid on receipt of price—25c. > ’ : Evans’s_ Depilatory removes superfluous hair A complete outfit, ready for your dressing table. Acts quickly and safely, leaving the skin smooth and comfortable. 75c at crug- and department-stores, or from us postpaid on receipt of price. George B. Evans 1107 Chestnut St., Philadelphia The Ideal Winter Resort PRINCESS HOTEL BERMUDA Directly on the Harbor. Accommodates 400. Open Dec. 12_to May 1. Booking Office: Foster’s Agencies L. A. TWOROGER, Manager Successor to HOWE & TWOROGER Reached by Steamers of Furness Bermuda Line Scandalous ihe bucolic Words- r living in France and Lord Byron was on too easy terms with his sister-in-law have re- cently been revamped by the British scandalmongers and ma ude the occasion for columns of discussion in the British reviews. They are so much more con- servative there than here in America. Here we take any couple out of real life, work up a proper scandal about them, and exploit them in the newspa- pers day after day and week after week. We demand realism in our scandals, and it is so much more real to be able to see the chief actors alighting from their motor cars, or sitting in the win- dows of their favorite clubs. The Eng- lish, on the other hand, prefer to take their scandals from the past; thus Byron and Wordsworth, and thus Lyt- ton Strachey describing the horrors of respectability achieved by Queen Vic- toria. Even Margot uith prefers this method, and her diary might well have been termed “Looking Backward.” If now we are going to preserve the balance of scandal power, we ought to enter into an agreement with the mother country to have our scandals exploited on a proper basis of Anglo- xon reciprocity. Tue facts that worth had a Sophistication Nortu: Dobbs must have a derful education. West: What makes you think so? Nortu: There are so few things he believes in. won- “I HEAR dear old Guy is going to do ‘Hamlet’ this season.” “No, my dear boy; he is going to ‘The Jest.’” “Same thing—same thing.” BUY DIAMONDS D2B:cr| From JASON WEILER & SONS, Boston, Mass. One of America’s leading diamond importers and save 20 to 40 per cent. on regular retail prices For over 45 years the house of Jason Weiler & Sons of Boston has been one of the leading diamond Im: porting con- cerns in Amer fea direct mail with 7 3 tomer im \ Borting arices: AY Here. 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