Life, 1921-11-03 · page 4 of 34
Life — November 3, 1921 — page 4: what you’re looking at
What you’re looking at
This page is **entirely an advertisement**, not satirical content. It's a Templar Motors Company car advertisement from Life magazine, promoting the Templar automobile. The ad announces major price reductions: open cars dropped from $900 to $1,985, and closed cars from $1,000 to $2,785. The company positions this as making quality vehicles affordable to middle-class buyers who previously could only afford medium-grade cars. Notably, Templar hedges its offer with a warning: these low prices are temporary, and they reserve the right to raise prices without notice—a statement made "in the utmost good faith" as reassurance to potential buyers worried about future price increases. The ad emphasizes Templar's engineering quality and reliability, describing it as graceful, fast, sturdy, and economical. The decorative ornamental designs on the right margin are typical Art Nouveau styling common to 1920s advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Saving Buyers $900-$1000 INCE June of this year, Templar has lowered its price on open cars $900 (now $198 5) and on closed cars $1000 (now $2785). These reductions are big enough to tell = their own story: a net cash saving of $g00 or $1000 to car buyers makes Templar conspicuously attractive. Also of unusual importance is the fact that, at a price which for- merly bought cars of but medium grade, you can now owna famous Templar—known always and everywhere as the Superfine Car. Lower than Before the War ; RANKLY, Templar’s new prices are too low. Even before the war Templar sold higher than present prices. “A good buy” then, it is a most exceptional buy now. Always rich in merit, Templar steadily improves. Weare con- stantly making it better. So that today you can buy the best Templar ever built at the lowest price inTemplar’s entire history. | | OWEVER, let us make it perfectly clear that Templar’s new prices are too low for Templar’s quality. And there- fore, since we pledge ourselves to maintain and improve that quality, we reserve the right to increase our prices at any time without notice. We make this statement in the utmost good faith, as man to man. Templar’s next prices must surely be higher. Indeed, we had that fact fully in mind when we decided upon the astonish- ing low prices of $1985 and $2785. Ts facts behind our present low prices are these. Thou- sands of men and women who should be happy owners of Templars haven’t any real idea how splendidly Templar could serve them. The long way to show them would be to advertise Templar’s points of strength, one after another. The short way—the way we have taken—is to make Templar’s prices so extremely low that thousands of new buyers will quickly find out for themselves, as Templar owners, that Templar is precisely the car they have long desired. ND what a wonderfully desirable car Templar is! Graceful, fast, sturdy. Champion of coast-to-coast record cars. No waster of gas or tires. No profit-maker for repair shops. Easy to drive, steady on the road, of just the right size to get in and out of city traffic quickly. And in every item of equipment, as in every ounce of material and every stroke of workmanship— genuinely high grade. @® —— 4 Let’s get acquainted. We shall be glad to send the name of the Templar dealer nearest you. The Templar Motors Company, 2200 Halstead Street, Cleveland. comicbooks.com