Life — November 3, 1921 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is **entirely an advertisement**, not satirical content. It's a Templar Motors Company car advertisement from Life magazine, promoting the Templar automobile. The ad announces major price reductions: open cars dropped from $900 to $1,985, and closed cars from $1,000 to $2,785. The company positions this as making quality vehicles affordable to middle-class buyers who previously could only afford medium-grade cars. Notably, Templar hedges its offer with a warning: these low prices are temporary, and they reserve the right to raise prices without notice—a statement made "in the utmost good faith" as reassurance to potential buyers worried about future price increases. The ad emphasizes Templar's engineering quality and reliability, describing it as graceful, fast, sturdy, and economical. The decorative ornamental designs on the right margin are typical Art Nouveau styling common to 1920s advertisements.