Life, 1921-11-03 · page 24 of 34
Life — November 3, 1921 — page 24: what you’re looking at
What you’re looking at
This page contains a **title-contest advertisement** accompanying a surreal illustration. The octagonal drawing depicts an enormous hand crushing a cityscape with tiny human figures scattered below—some fleeing, one on a structure. The contest invites readers to title this image, offering $500-$200 in prizes. The accompanying essay "Folly" (likely by T.L.M.) uses personified language to celebrate human playfulness and resilience as inherently valuable. It references how "Folly" persisted even during WWI trench warfare. Below appears "A Study in Evolution," a **satirical progression** showing how American society's regard for soldiers deteriorated in just four years post-WWI: - 1917-1919: Celebrated as "Gallant Defenders," "Heroes," "Brave" - 1920-1921: Reduced to "Veterans," "ex-service men," then dismissively "Returned-soldier element" This sharp commentary critiques America's rapid shift from patriotic reverence to indifference toward the very soldiers who fought. The juxtaposition with the "Folly" essay—celebrating enduring human spirit—underscores the hypocrisy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What Is the Best Title for This Picture? LIFE’S Title Contest For the best title to the picture on this page Lire wiil award prizes as follows: First Prize, Second Prize, . Third Prize, . Tue contest will be governed by the following RULES By “best” is understood that title avhich most cleverly describes the sit- uation shown in the picture. The contest is now open, and open to everybody. It will close at noon on December 5, 1921. All titles should be addressed to Lire’s Picture Title Contest, 598 Madi- son Avenue,New York, N. Y. Enve- lopes should contain nothing but the competing titles, typewritten or plainly $500.00 $300.00 $200.00 written, with the name and address of the sender on each sheet. Use one side of paper only. Titles will be judged by three mem- bers of Lire’s Editorial Staff, and their decision will be final. Titles may be original or may be a quotation from some well-known au- thor. Contestants may send in more than one title. In case of ties the full amount of the prize will be given to each tying con- testant. The final award will be announced as carly as possible after the close of Folly Mss is always creating substitutes for the genuine. Thus, when a reality is established, a thousand imi- tations immediately spring up. We live largely upon echoes. Folly is no exception. Since she came into the world, every variety of horseplay has been invented to take her place. Folly is a_ sensitive, delicate creature, portraying the joy of life with instinctive artistry; a practical joke is like some monster made to destroy it. The horrible abnormality known as “a good time” has battened upon Folly for generations. And yet, a prey to every species of indignity, attacked in the night by vul- garity, the victim of decadence and lai- terly betrayed by the movies, Folly still lives. Surely such courage, such per- sistence, such undying loyalty to the eternal verities, needs to be commemo- rated. Rare as radium, Folly is in reality secure. She reigns secure be- cause untouched by sordidness, un- tempted by hypocrisy or fear. And. what is Folly? Who has yet been able to define her? Solomon, with all his glory and wisdom, understood her not. The Puritans trod her under foot. Indeed, it would seem as if the revelation of her charm came only during moments of the most intense struggle. Then she rises to her own. Thus she hovered over the trenclies, and while men went to their death, she carried along her banner, triumphant and unafraid. For that is the true test of Folly— that nothing shall subdue her—neither fire nor flood nor destruction. Dety- ing all things, light in the midst of darkness, joyous in the midst of de- spair, she dances her way through eter- nity with inimitable grace—a fleeting, elusive figure, evasive and immortal. And, after all, Folly is the best sport there is. Tok. M the contest. Of this due notice will be given. Checks will be sent simulta- neously with the announcement of the award. The members of the staff of Lire are of course barred from this contest. A Study in Evolution 1917—Our Gallant Young Defenders of Democracy. 1918—Our Heroes of the Marne and the Argonne. 1919—Our Brave and Victorious Lads. 1920—Veterans,—ex-service men. 1921—Returned-soldier element, comicbooks.com se