Life, 1921-10-27 · page 2 of 34
Life — October 27, 1921 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising/promotional content** for *Life* magazine itself, not political satire. The headline "Are You Foolish?" is a teasing hook to attract readers. The **hot air balloon illustration** is a visual pun supporting the "foolish" theme—suggesting frivolous or inflated ideas. The text promotes upcoming special issues: - A "Folly Number" celebrating follies/foolishness - A "Get-Together Number" about disarmament conferences in Washington - Ongoing satirical series about businessmen (Fishbein & Blintz) and their pants The **subscription offer** at bottom ($5 annually) targets new subscribers only. This is essentially clickbait from 1921—using provocative questions and promised exclusive content to drive subscriptions, much like modern magazine promotion, though the specific references to Washington disarmament talks suggest this appeared during post-WWI peace conference discussions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Company at 598 Madison Avenue, New Y. z under the act’ of March Gronon B. RicHanpson, Vice-Presiden Annual Subscription, Five Dollars, Entered ay, Secand Class Matter at the Post Oftes Department, Canada. La Ror MILLER, Treas. Groace DeUTASST, Vol. 78, No. 2034. October 27, Copyright in England and the British Possessions. F, PRovaNpig, Western Manager’ Lie: Published Weekly by Life ee Entered as Second Class Matter June 8, 1883 at the Fost Office at New York, Cuartes Dana Ginson, President Are You Foolish? NEXT WEEK’S ISSUE OF LIFE will be the FOLLY NUMBER, in which Folly will be pre- sented with the Freedom of the City, and after that what happens will be known only to those who are lucky enough to see this number. WEEK AFTER NEXT will be the GET-TO- GETHER NUMBER. Are you for Disarmament or not? This number of LIFE will celebrate the Get-Together idea, soon to be put on at Wash- ington by the principal countries of the globe. HAVE YOU SEEN the series by Montague Glass concerning the conversations of Fishbein & Blintz, manufacturers of pants? The famous author of Potash and Perlmutter is now appear- ing regularly in LIFE. 7 7 Special 7 Offer / j 7 Enclosed find One Dol- lar (Canadian $1.20, Foreign $1.40). Send Lire for ten weeks. 201 Open only to new subscribers; no subscriptions renewed at this rate. oe LIFE, 598 Madison Avenue, New York. 7” One Year, $5.00. (Canadian, $5.80; Foreign, $6.60.) comicbooks.com