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Life, 1921-10-20 · page 34 of 34

Life — October 20, 1921 — page 34: what you’re looking at

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Life — October 20, 1921 — page 34: Life, 1921-10-20

What you’re looking at

**Jim Henry's Column ("I am a Member of Two Clubs"):** This is a **Mennen shaving cream advertisement disguised as editorial commentary**. Henry, identified as "Mennen Salesman," claims to have conducted a scientific survey showing young men (37 of 50) prefer Mennen cream while older men (9 of 50) use it. The satire is self-aware: Henry frames aging as mental rigidity—older men won't abandon "hard soap"—positioning Mennen adoption as proof of youthful progressiveness. The pitch argues that embracing new products keeps men mentally young. **"Post Depressions" column:** Commentary on post-impressionist art exhibited at the Metropolitan Museum, criticizing both the artists (who fool the public with shortcuts) and the public (who want to be fooled). References artist Joseph Pennell's opposition to modernist art. **Right-page advertisements:** Medical and commercial products (Forhan's toothpaste, Extract T. Noirot, Curacao liqueur, Mouquin restaurant) typical of early 20th-century Life magazine advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Column Jim Henr of Two Clubs One is chiefly. used by middle aged and elderly men—finé old boys, all of us. The other is an athletic club—young fellows mostly: In the interest of science, I. recently investigated the shaving technique of fifty members of each club. Nine out of fifty elderly men use Mennen Shaving Cream, and | thirty-seven of the fifty young sports. | I suppose there is a great psychological or philosophical truth concealed in the above fact, but I am chiefly concerned with the problem of brightening the sunset trail of my old friends by blasting them loose from their addiction to hard soap. It’s a terrible thought, but I wonder if we all reach an age when the intake valve of the old idea reservoir gets all rusted and refuses to open any more. Anyway, it’s not a tendency to be encouraged. Every man ought to take out his habits and prejudices now and then and dust them off and scrutinize them to see if they measure up to the standards of youth, _,No matter what sacrifice of preconceived ideas is involved, a man cannot afford to grow old. Lincoln and Napoleon and Alexander the Great had no choice—they had to use hard soap or raise beards—preferably the latter. But every man who ever made the . daring experiment knows that Mennen’s is so infinitely superior to old-fashioned soap that even now, after months or years of gorgeous Mennen shaves, he still shudders when he recalls the old bloody combats with his beard. A man is young so long as he will try a better way. So I earnestly beg you to send 10 cents for my demonstrator tube. ies Salesman) THe Mennen Company Newark, VJ. U.S.A. | impressionists. | meaningly, Post Depressions ‘HE business of trying to get some- thing for nothing goes merrily on. A great discovery in science adds mil- | lions or billions to the wealth of hu- | manity. Somebody gets an idea, just as if it came right out of the air. It is then applied to material conditions; ma- chines are built and huge fortunes are made. What effect does this have upon hu- man beings? the spectacle. of enormous profits in Wall Street has upon messenger boys. Thus everybody is trying to get | something for nothing. Recently there was an exhibition of so-called post-impressionist art in the Metropolitan Museum that aroused vio- lent criticism. An anonymous circular | The circu- | was issued condemning it. lar was right, but it should not have been anonymous. Mr. Joseph Pennell, an American artist, is strong in his opposition. Mr. Pennell has not always been right. He himself has displayed violent prejudices in the past, and he has not always been agreeable. But in this case he is cor- rect when he says: “There is no short cut to art. A young student not thoroughlyfgrounded in the fundamentals of drawing visits an exhibition like this and sees the post- ‘Why I can do as good as this!’ he exclaims, He tries and he does. And anyone can.” Thus, fooling the public is itself lifted up into a kind of profession. It achieves success because the public wants to be fooled. If those people who are now engaged in fooling the public should suddenly stop, the public would immediately create someone else to take their places. The Alternative “Man Died From Wife's ing,” read Mr. Jenkins, glancing at the headlines. Cook- cynically, “Another | woman who never learned to cook, I suppose.” “Or else,” retorted Mrs. Jenkins, “another man who never learned when to stop eating.” An Inside Job “Ann I’m going to build a high, spiked iron fence around the whole es- tate.” “To keep the public out?” “No, to keep the servants in.” “I can swear as well as my big brother.” “Pooh! That’s nothin’! as well as my big sister.” I can swear Precisely the effect that | Focience proves the danger | of. bleeding Gums : EDICAL si. ence proves that unhealthy gums cause serious ail- ments. People suf- fering from Pyor- thea (a disease of the gums) often suf- fer from other ills, suchas rheumatism, anaemia, nervous disorders or weak- ened vital organs, ‘These ills have been traced in many cases to the Pyorthes germs whichbreedinpockets about the teeth Four out of five peor le over forty have thea. It begins withtender andbleed- ing gums. Then the gumsrecede,theteeth decay, loosen and fall Out, or must be ex tracted to rid the sy» tem of the infecting Pyorrhea germs. Guard your health and your teeth. Keep away.Visit your dentist often for tooth and gum in tion, and make lyuse of Forhan's For the Gums Forhan's For the Gums will prevent Pyorrhea—or check its progress— if used consistently. Ord nary dentifrices cannot do this. pete bene i - the gums firm healthy, the teeth white and clean, 35e and 60c tubes in U.S. and Can, Formula of R.J.Porban,D.D.S. FORHAN CO, ‘New York Forhan's, Ltd. ‘Montreal NON-ALCOHOUC. | Extracts | ‘HERE is enough concentrated ex- tract in each of these little bottles to make a full quart of de- licious non-alcoliolic liqueur. Imported from Nan- cy, France, in twenty | favors: Only see nts. —our new booklet, sent free upon re- quest. DKouquiry Restaurant & Wine Co. 433 Brway, N.Y. Most people admit of two opinions— their own and the wrong one. comicbooks.com