Life — October 20, 1921 — page 12: what you’re looking at

What you’re looking at

# "We're Looking, Too" Cartoon Analysis This cartoon depicts a street scene where a clerk is showing hair nets to a girl customer. The humor is a visual pun: the girl asks if the clerk has "invisible" hair nets, and when shown one, she cannot see it—because it's invisible. The joke plays on the absurdity of marketing an "invisible" product; the girl's literal inability to view the merchandise undercuts the sales pitch. The surrounding crowd of onlookers suggests this is a public transaction that has drawn attention, possibly satirizing both gullible consumers and dubious sales tactics of the era. The cartoon mocks both the product marketing and the customer's expectations in early 20th-century consumer culture.