Life, 1921-10-13 · page 2 of 34
Life — October 13, 1921 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page**—it's a straightforward advertisement for the Mimeograph machine, made by A.B. Dick Company of Chicago and New York. The page features a photograph of the machine's internal mechanisms (the "whirring wheels" mentioned) displayed in an ornate oval frame typical of 1920s design. The copy emphasizes the machine's practical business value: it could produce 5,000 clean copies per hour at minimal cost, making it economical for "industrial and educational institutions." The ad promises significant dollar savings and references a booklet ("W-10") for interested parties. This represents routine commercial advertising from Life magazine's era, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cuantes Daxa Grnson, President President Live: Published Weekly by Life Publishing Entered as Second Class Matter June 3, 1888 at the Post Omice at New York, Company at 588 Madison Avenue, New York, N.Y. under ihe act of March 3d, 18 Grouge B. RicHanpson, Vice- Annual Subseription, Five Dollars. Entered as Seoond Ciass Matter a the Post rtment, Canada. Lx Ror MILLER, Treas. GEORGE D'UTASSY, See, Vol. 78, No, 2032. October 13, 1921, ‘copyright in England and the British Possessions. B. F. Puovanpie, Western Manager Its abundant grist is the means by which thousands of impor- (9 tant dollars are saved. The whirring wheels of the Mimeograph reduce the time and material elements in printing down to minimum. Quickest, most econom- ical printing! The Mimeograph tops all kindred devices in sales, because it does a remarkable job in turning out an hourly record of five thousand clean-cut copies of a let- ter, form, blank, design, map, or chart—at a cost almost negligible. For unnumbered thousands of industrial and educational institutions throughout the world it is saving unnumbered thousands of dollars every year. Let us show you how it cuts costs. Also you will be interested in our booklet indicating some of the constructive work and econ- omies which the Mimeograph puts into easy operation. Ask for Booklet “W-10.” Saved dollars are important dollars tight now. A. B. Dick Company, Chicago—and New York. MINESS APH comicbooks.com