Life, 1921-09-29 · page 33 of 34
Life — September 29, 1921 — page 33: what you’re looking at
What you’re looking at
This is primarily an advertisement for *The American Legion Weekly*, a magazine launched by the American Legion (a veterans' organization founded after WWI). The page uses satirical humor typical of *Life* magazine to promote the publication. The cartoon depicts a cheerful man with a megaphone shouting "Say it with Coupons"—a play on the popular 1920s slogan "Say it with Flowers." This playful reference humorously invites readers to try the magazine. The ad emphasizes that despite being only two years old, the publication has massive circulation (750,000+ copies weekly) and appeals to general audiences, not just Legion members. It highlights contributions from "leading writers" and positions the magazine as lively and relevant for returning servicemen. The tone is folksy and welcoming—"Have one on us"—treating the magazine subscription like a friendly drink offer, which adds to the satirical charm. Two subscription coupons are provided for interested readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have one on us— Let us stand you to your first round of The AMERICAN LEGION Weekly. It’s our treat—and a real treat. Your first taste is only a sample—you’ll like the stock—and come back for more— A “Young un,” it’s true—in the magazine field—just a little over two years old— But—with a circulation of over three quarters of a million copies per week—it’s big for its age. Exclusively for Legion members? Not at all. While it’s the official publication of The American Legion, it is gaining increased pres- tige daily from its general features—contrib- uted by many of the leading writers of the day —features that are bright, timely and informa- tive. A live—up-to-the-minute magazine—full of pep and punch—has been necessary to meet the demands of these service men who are its reader-owners. It’s the kind of magazine you'll enjoy. And now for the coupon. You don’t have to read it and weep. There are no “send-no-money, agent-will-call” lines, written or con- noted. See for yourself. THE AMERICAN LEGION WEEKLY 627 West 43rd St., New York City Street and No. City and State The price by the year, for a copy each week, is $2.00. In case you have already seen a copy, here is another kind of coupon, THE AMERICAN LEGION WEEKLY 627 West 43rd St., New York City I have seen the Weekly—I enclose $2.00 for a year’s subscription. Street and No. .... comicbooks.com