Life, 1921-09-29 · page 2 of 34
Life — September 29, 1921 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It's a 1921 Colgate & Co. product advertisement for their "Handy Grip" refill shaving stick. The ad uses a visual comparison ("Like putting a new light bulb in a socket") to explain the product's key innovation: the soap refill screws into a reusable grip handle, similar to replacing a lightbulb. This was marketed as economical—customers bought only soap refills, not new grips repeatedly. The two photographs show the grip's metal construction and demonstrate its use during shaving. The accompanying text emphasizes convenience, economy, and comfort compared to powder or cream alternatives. This is commercial product marketing, not satirical commentary. The "lightbulb" analogy was simply a contemporary technological comparison meant to appeal to early 20th-century readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered as Second Class Matter June 8, 1883_at the Post Oidee at New York, ‘ork, N.Y. Y., under the act'of March 3d, ‘i ubreription, Entered as Second Class Matter af the Port Offes Department, Canada. Vol. 78. “No. 2030, September 29, 1921. Copyright in England and the British Possessions, SSS : The, metal “Handy 5 bs Grip” containing a trial L ik tti : fize, stick of Colgate in tke putting sent fob 100. When the Rohe bulb i k trial stick is used up a new light bulb in a socket re See ae to fit this Grip. Thus 7 ” . en save ie. oar gack OU need not buy a new “Handy Grip” with ae, 350” shaves ina : ’ . ‘hi. each stick of Colgate’s Shaving Soap. pe age oe ed you can get from a tube Buy “Refills” as you need them, for the price of of, coum we ithe! ame the soap alone. The “Handy Grip” lasts for years. One of the advantages of the Colgate “Refill” is that the soap itself is threaded. It screws into the “Handy Grip” firmly. Moisten the small stub un- screwed from the socket, and stick it upon the end of the “Refill.’” There is no waste. Use Colgate’s for Shaving Comfort, as well as for Con- cenience and Economy. It leaves the face cool and refreshed. The fragrant lather needs no mussy rubbing in with the tage. We took the rub out of shaving originally in 1903. Colgate’s Shaving Stick not only produces the most soothing lather for the average man but it is a little more economical in use than powder, and much more eco- nomical than shaving cream. As we make all three, we can give you this impartial advice. COLGATE & CO. Dept. 23 199 Fulton Street, New ‘York City comicbooks.com