Life, 1921-09-22 · page 31 of 34
Life — September 22, 1921 — page 31: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. The left column lists recent silent films with brief reviews—typical entertainment journalism of the era (appearing to be early 1920s based on references to actors like Constance Talmadge and Wallace Reid). The dominant right half is a **Dunlop Golf Balls advertisement** featuring a large photograph of a golf ball. The ad describes the "mercury test"—a quality-control method allegedly used by a famous (unnamed) professional golfer to verify that ball centers of gravity are properly aligned for accurate flight and putting. The advertisement emphasizes manufacturing precision: hand-wound cores, vacuum-applied shells to prevent air bubbles, and even tension distribution. It promotes the Dunlop 162 model as superior to competitors and notes its recent British market success. **There is no political cartoon or satire here.** This is straightforward product advertising dressed in technical/scientific language to convey quality and reliability to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(FTHE SILENT DRAMA) iy war Silent Drama department ll be found on page 22) Disraeli. United Artists—George Ar- liss and company duplicate the success this historical play achieved on the age Perjury. Fox—A dull drama about an innocent man who goes to prison for twen- ty years, with William Farnum’s chest in the leading réle. | Wedding Bells. First National—Di- | verting comedy, with the popular Con- stance Talmadge supplying a good deal of roguish mirth. Cappy Ricks. Paramount—Thomas Meighan scowls like Dempsey and punches like Dempsey in an entertaining story of the Pacific coast and points west. At the End of the World. Para- | mouni.—Betty Compson and her beaded lashes help greatly to heighten the dra- interest and pictorial effect of that is rich in both. A Midnight Bell. First National—A good average comedy-melodrama which, however, is not quite up to the standard that Charles Ray has set. for himself. Many scenes that are amusing, and many that are dull. pic Short Skirts. Universal—A_ terribly objectionable flapper, portrayed with no | small skill by Gladys Walton, | The Hell Diggers. Paramount.— | Wallace Reid runs a dredge but doesn’t else of interest, in a picture which s of the conflict between a gang of gold rs and a typical crowd of irate farm- Footlights. Paramount—The story of a staze-struck New England girl, who is tr ormed into a notorious Russian ad- venturess. Well directed by John S. Rob- nd well acted by i Ferguson. Gold. Goldwyn—Most of the are taken at the bottom of the and are very interesting, if you like fish. Salvation Nell. First Ni 1—A picturization of Edward Sheldon’s famous play which is inclined to drag at the Wrong times. The Affairs of Anatol. Paramount— Most of the population of Hollywood, Califor ar in this picture and most of th in the United States was expended on its production. | Whether you like it or not, you are almost certain to enjoy it. (No—that is not a misprint.) The Toreador. Fox—Clyde Cook in an Ibanez setting. Everybody enjoys it but the bull. .,A.Trip to Paradise. Metro.—Molnar’s Liliom” made into a movie, with Bert ytell as the roughneck. Unrecognizable. Charge It. Equity—Clara Kimball Young gives another object lesson to fool- ish wives and equally foolish husbands. An honest effort, but not particularly ab- sorbing. «FoR Review Next Weex.—“Serenade,” Beyond,” “Bits of Life,” “Passing Thru” and “No Woman Knows.” THE MERCURY TEST A famous American professional golfer employs a mercury test to make certain that the balls he selects for important matches have their centers of gravity in the center of the ball. This professional is authority for the statement that Dunlop Golf Balls show a higher percentage of accuracy than any others put to the test. Only when the center of gravity is properly placed can you expect a ball to fly straight and putt accurately. In the making of Dunlop Balls the cores are moulded round and carefully centered. Winding is done by hand because this method makes pos- sible more even tension. The shell is applied by the Dunlop vacuum process which prevents air- bubbles from forming—another assurance of evenly distributed weight. The Dunlop 162 is not only accurate but also unusually lively and durable. This new Dunlop achieved the same instant popularity on its introduction to this country a few weeks ago as it did when first placed on the British market earlier in the present season. The 162 is the finest exponent of Dunlop skill in the making of golf balls and is the leading imported ball today. The Dunlop line offers you the choice of four excellent balls: The new 162 (small size). os $1.10 The Magnum (large size) . 1.10 The Durable (medium size)... . 1.10 The 29 (small size)............ vee s. 1.00 These balls are all Standard. They conform to U.S. G. A. specifications as to size and weight. DUNLOP TIRE AND RUBBER CORPORATION OF AMERICA Golf Ball Department, 17 East 42nd Street, N. Y. C. comicbooks.com