Life, 1921-09-22 · page 2 of 34
Life — September 22, 1921 — page 2: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it is a straightforward **advertisement for Phoenix Hosiery**, published in Life magazine's September 22, 1921 issue. The ad uses ornate decorative borders typical of 1920s design and makes a sales pitch emphasizing quality and value. It claims Phoenix hosiery achieves "first place in world sales" due to "low cost" combined with "elegance," targeting "men, women, and children." The ad specifically promotes silk and silk-and-wool blends available at "better retailers everywhere." This is purely commercial advertising, not political or social commentary. The "trim ankles" reference reflects 1920s fashion when women's hemlines were becoming shorter, revealing hosiery as a visible fashion statement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lure: Published Weekly by Life Publishing Entered as Second Class Matter June 8, 1883 at the Post Office at New York, 598 Madison Avenue, New York, N.Y. N.Y., un 8 scription, Five Dollars 29. September 22, 1921, 5 Cmantes DaNa Gins N. Y., under the act ‘of March 3d, 1879. Grongx 'B. iowa Entered as Second Giass Matter at the Post Office Department, Canada. Le Ror Mitten, Trea Copyright in England and the British Possessions, B. F. Provay’ silk not only gives the secu- rity of supreme elegance, but it makes evident the buying sagacity of the person who stands within. Phoenix hosiery has earned first place in world sales because of its | low cost and the long miles it , conquers in elegance, for men, ~// ’ women, and children. Smart mS and enduring hosiery in silk, and silk-and-wool, at the better retailers everywhere! PHOENIX HOSIERY comicbooks.com