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Life, 1921-09-15 · page 34 of 34

Life — September 15, 1921 — page 34: what you’re looking at

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Life — September 15, 1921 — page 34: Life, 1921-09-15

What you’re looking at

This page is primarily **advertising**, not political satire. It contains two main ads: 1. **Forhan's For the Gums** (left): A dental hygiene advertisement warning about pyorrhea (gum disease), claiming it affects four of five people over forty. The ad promotes Forhan's toothpaste as prevention, using medical language to create urgency—a common marketing technique of the era. 2. **Jason Weiler & Sons Diamonds** (right): A direct-mail diamond retailer advertisement emphasizing they undercut jewelers' prices by 20-40%. They invite customers to verify prices with local jewelers, building trust through this unusual competitive claim. The **"Silent Drama" section** (center) reviews current films from studios like Paramount and Metro, with brief plot summaries. Notably, it mocks Gloria Swanson's film as "rather terrible" and praises Will Rogers' comedic performance. The page reflects **1920s consumer culture**: direct marketing, medical advertising, and entertainment reviews aimed at middle-class readers seeking both health solutions and leisure activities.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A danger signal — | tender and bleeding gums [Ea L (The regular Silent Drama department will be found on page 22) BUY DIAMONDS buecr From JASON WEILER & SONS, Boston, Mass One of America’s leading diamond importers and save 20 to 40 per cent. on regular retail prices For over 45 years the house of Jaso Sons of Boston has been one of the uate diamond importing concerns in America selling to jewelers. However, a large business is don direct by mail with custom. ers at import. ing prices! Here is a list 7 of diamonds— Zy < direct to Zim ou Yj mail b which clearly 1 Carat, $145.00 Proves our po. sition to name This one carat diamond is of fine prices on dia. brilliancy and perfectly cut. Mounted monds that in Tiffany style 14K. solid goldsetting. should surely Order this diamond, take it to any interest y Jeweler and if he says it can be du- st any plicated for less than $2 Present or back and your money will be returned PT OSpective at once without a quibble. ¢] 45 iamond pur. Our price direct to you... chaser PRICES ON oTHER DIAMOND RINGS Yq carat ~~ «$3109 % carat ory) Ye carat % carat 1 carat EALTHY teeth cannot live in dis- eased tissue, Gums tainted with rhea are dangerously dis eased, Fornotonly are the teeth affected, but Pyorthea germs seep into the body, lower its vitality and cause | many ills. Pyorrheabegins with | tender and bleeding | gums, Then the gums recede, the teeth de- cay, loosen and fall out, or must be ex- tracted to rid the sys tem of the poisonous germs that breed in pockets about them. Four out_ of five people over fortyhave this disease. ue neednothaveit. Visit your dentist often for tooth and gum ine ction. And keep Byorrhea away by sing Forhan’s For the Gur The Great Moment. Paramount. Gloria Swanson in a_rather terrible af- fair about an Anglo-Russian wild woman who is bitten by a rattlesnake. Elinor Glyn wrote it. Doubling for Romeo. Goldwyn.—Un- usually funny burlesque comedy, in which Will Rogers mistakes a photograph of Douglas Fairbanks for Bull Montana. The Conquering Power. Metro— | Balzac’s “Eugénie Grandet” as seen through the lens of Rex Ingram’s movie camera. It makes a decidedly effective picture. A Virgin Paradise. Fox.—Pearl White in a lurid melodrama which, intentionally or not, is highly amusing. Miss White’s role is that of a jungle girl who, having spent her early days on a South Sea isle taming lions and volcanoes, has little diffi- culty in subduing an unfortunate movie villain who seeks to cross her path, The Affairs of Anatol. Paramount—— Represents the combined efforts of Cecil B. DeMille, Jeanie Macpherson, Wallace Reid, Gloria Swanson, Elliott Dexter, Bebe Daniels, Monte Blue, Wanda Haw- ley, Theodore Roberts, Agnes Ayres, Theodore Kosloff, Polly Moran, Ray- mond Hatton, Julia Faye— ‘ybody, in except Arthur Schnitzler, who wrote it. 12 carats - 2earats - 3 carats - 2 S20 + = 29000 > + 8500 Money refunded if these djamondscan be purchased elsewhere for less than one-third more. Prices vary ac styleof mounting Forhan’s For the Gums will prevent Pyorrhea—or check its progress—if used intime andused con- sistently. Ordinary dentifrices cannotdo this, Forhan’s keeps gums hard and healthy, the teeth white and clean, If wu have tender of leeding gums, start | using it today. Ladies’ 18K, Sold White Gaid Dunond rng -- $90.00 Perfectly cut, blue white Dia- mond of exceptional bril- liancy mounted in hexagon Rings, top. Richly carved 18K. solid Brooches, Pendants, Ear- white gold Ring. rings, ete, We refer you as to our reliability to any bank or newspaper in Boston If desired, rings will be sent y bank you may name with privilege of examination. ording to gum-shrinkage has already set in, use Forhan's according to directions, an: consult a dentist immediately for special treatment. 35c and 60c tubes in U.S. and Can. FORHAN Co. New York Forhan’s, Ltd. ‘Montreal Skin roughness uickly relieved esino A little touch of Resinol Ointment after exposure to wind or sun—and that tense, drawn feeling of the skin will be promptly dispelled. That is because this pure ointment soothes while it heals. Try it once and you will understand why so’ many people recommend it. Resinol Shaving Stick contains the same medication and it leaves the skin free from smarting or dryness. Both The Sign on the Door. First Na- tional—Bang! Bang! goes a revolver— and another Hard-Boiled Egg bites_the dust. Norma Talmadge and Lew Cody provide most of the fun. Thunderclap. Fox.—If you never see It’s terrible. Footlights. Paramount—Another no- table achievement for John S. Robertson, whose directorial career includes such pictures as “Dr. Jekyll and Mr. Hyde” and “Sentimental Tommy.” This is a well-staged and highly dramatic story, ex- cellently acted by Elsie Ferguson and Marc McDermott. Where Lights Are Low. Robertson- Cole.—Not much of a plot, but a great deal of fine pantomime by Sessue Hayakawa. Experience. Paramount——A_ lot of time and a lot of money expended on a lot of bunk. The Conquest of Canaan. Paramount. —Pleasant depiction of the conflict of re- bellious youth with age-old respectability in a small town. Thomas Meighan scowls and Doris Kenyon smiles, and they get along splendidly. Shame. Fox.—A turbulent melodrama about a young American millionaire who, upon learning that his mother was a Chi- nese, does all sorts of strange things. Life’s Darn Funny. Metro.—Gareth Hughes brings his whimsicality to this charming little Greenwich Village_story, and Viola Dana is excellent in a French characterization. Crazy to Marry. Paramount—There is a lot to laugh at in this comedy. (We refer to Fatty Arbuckle.) For Review Next Week.—“The Three Musketeers,” “Forever,” “Pilgrims of one. products sold by your druggist, SS Love,” “The Serenade” and “Room and another movie in your life, don’t see this | 371 Washington St., Our diamond guarantee for full value for all tim with every purchase, © goes WRITE TODAY FOR THIS 3a~ VALUABLE CATALOG ON HOW TO BUY DIAMONDS This book is, beautifully ow to illustrated. ‘Tells h A copy will be mailed to you FREE on receipt of your name and address Jason Weiler & Sons Boston, Mass. Diamond Importers since 1876 Foreign Agencies: London, Amsterdam and Paris Board.” 32 Huspanp: You took a lot of taxis, as usual? Wire: My dear, only one, I,” swear. ij “Really?” “Yes, darling; I even kept it all day to be sure.”—Le Rire (Paris), comicbooks.com