Life, 1921-09-15 · page 2 of 34
Life — September 15, 1921 — page 2: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a straightforward **advertisement for Michelin tires**, published in Life magazine on September 15, 1921. The ad shows two tires photographed against a black background: a dark tire with visible tread pattern on the left, and a lighter-colored tire rim on the right. The Michelin Man mascot (the bibendum character) appears at bottom left. The advertising message is simple: "Their sturdy appearance suggests their durability." This emphasizes the tire's robust construction as proof of reliability—a common early automotive marketing approach when tire quality was a significant consumer concern. The ad lists the Michelin Tire Company's main factory in Milltown, New Jersey, plus additional factories in France, England, and Italy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lara: Published Weekly by Life Publishing Entered as Second Class Matter June 8, 1883 at tho Post Office at New York, Bee Y,; under the aet of March 3d, Entered as Second Ciass Matter at the Post Off Copyright In England and the British Possessions.” Their sturdy appearance suggests their durability MICHELIN TIRE COMPANY, MILLTOWN, N. J. Other Factories: Clermont-Ferrand, France; London, England; Turin, Italy comicbooks.com