Life, 1921-09-08 · page 35 of 36
Life — September 8, 1921 — page 35: what you’re looking at
What you’re looking at
This page contains a serialized story ("Tom Lachford, Promoter," continued from an earlier installment) alongside period advertising. The narrative depicts a classic stock-market scheme: promoter Tom Lachford convinces investors Seth and Min to buy shares in what appears to be a failing venture. Tom absconds to Cuba with insider knowledge. When graphite is discovered on the property, the stock soars, enriching the naive investors who nearly lost everything. The satire targets both the con artist (Lachford) and the gullible public's susceptibility to get-rich-quick schemes. The story's conclusion moralizes that scientific analysis—here, professional assaying—has legitimate commercial value, distinguishing honest business from fraudulent promotion. The page also contains a full-page Kodak camera advertisement for the "Vest Pocket Kodak Special" ($21.00), touting its efficiency and focusing capability—typical commercial content mixed with editorial matter in 1920s magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tom Lachford, Promoter (Continued from page 26) at 3 buoyant, and at closing time strong with an undercurrent of weakness. That night Tom Lachford packed his grip to leave by the midnight express, hound towards Havana. “J'm off, Seth,” he said; “say goodby to Min when she comes back. If you're wise youll get out quick, The shares will preak tomorrow and then—” *?'m not quitting, Tom,” said Seth; “goodby.” Var M IN came back two days later. i ‘ot the money, Seth,” she said. “pa raised it partly on the steers and the rest on a mortgage.” “Too lute, I guess, Min,” said Seth. “The hares went to five hundred yesterday, and this morning they’re holding out for a thousand dollars a share.” Ix was a week later that Tom Lachford at on the Colorado Claro Hotel at Havana with a cocktail in front of him, and $1,000 in Cuban money to his credit. And it was there he got a copy of a home paper sent him by mail, He opened it with trembling hands, looking for Seth's ruin, And instead of it he saw a big ng that Amalgamated Palla- Here is Efficiency A Focusing Model of the Vest Pocket Kodak Specia/ with Kodak Anastigmat Lens /6.9 In this new camera the focusing is ac- complished by slightly turning the lens flange, the focusing sca/e appearing on the shutter itself. So effective is this manner of focusing dium was Selling at two thousand a share, and his hands trembled more. Last of all he read a two-column account of the dis- covery of graphite on the Lachford place, and he shook like a leaf all over. Meantime Min and Seth were sitting over their buttermilk in the kitchen liv- ing-room, adding up figures. “I can't cipher it out,” said Seth, “but s millions all right.” And what is the stuff anyway,” asked if it ain’t palladium?” ‘Graphite, it’s called,” said Seth. “I al- s noticed those black streaks in the I guess that’s it. I’m glad I If I could have bought back ares I meant to give them to Tom, |, Min?” ‘rtainly,” said Min, “so did I: glad too we didn’t sell. I felt bad about it all along, Seth, and when that the lens may be brought to perfect focus for subjects as close as three feet, thus doing away with all necessity for Actual Size the use of a Portrait Attachment in making ‘‘close ups’. The shutter is the Kodak Ball Bearing with speeds of 1/25 and 1/50 of a second, the usual time and “‘bulb”’ exposures, and of course the full range of stops from /.6.9 down to (32. A remarkably compact camera—like- wise an unusually efficient camera—auto- graphic, and richly finished. The Price, $21.00 includes the Excise War Tax At your dealers’ Eastman Kodak Company, Rochester, N. Y., The Kodak City I saw that assayer’s paper where it said ‘commercial value ten thousand dollars a ton’ a light broke in on me and I saw it wasn’t right, But I still don't see why those shares jumped up that way.” bling gayety; sparkling “The damn fool assayer. He must have . life. Cool, refreshing — put some New York guys wise to it. They on the rgth floor of YA | were just waiting for us, likely. I doubt, Min, whether those New York financiers iw el | are quite as easy as they make out in the story papers.” rans Pa “That's so,” subsided Min. “And where Sam Tom was a. bum promoter, Seth was wrong in underestimating the commercial value of scientific analysis applied to the here?” : . basic data of modern business,” casey as eee (To be discontinued immediately) aotalees pepe i 31 Continuous music. Bub- comicbooks.com