Life, 1921-09-08 · page 31 of 36
Life — September 8, 1921 — page 31: what you’re looking at
What you’re looking at
This is a straightforward cigarette advertisement, not satire. The American Tobacco Company promotes "Lord Salisbury" Turkish cigarettes by offering an unconditional money-back guarantee—a bold marketing tactic for the era. The advertisement claims the product is "the only high grade Turkish cigarette in the world that sells for so little money." It encourages consumers to test the cigarettes risk-free: walk into any store, try them, and if unsatisfied, the clerk will immediately refund your money. If a dealer refuses, customers can mail the remaining cigarettes to the company's New York headquarters for reimbursement. The "Lord Salisbury" name references the British Prime Minister, likely chosen to suggest sophistication and quality. The appeal emphasizes affordability combined with quality—a competitive positioning strategy in the cigarette market of this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Watk Into Any Sion InTHe Unitep States To-Day Ano Try THe Loro SatisBuRY TurkisH CIGARETTE. SHOULD It Not Appeat To Your TASTE Tue Crerk Witt Hano You Back Your Money On Tue Spot. It Witt Pay You To Try- Because It Is Tue Onty Hich Grape Turkisn Cigarette In Tue Worto Tuart Setts For So Littte Money. ° , Guaranteed by a Beeieeve -which meansthat if you don't like LORD SALISBURY Cigarettes, you can get your money back From the dealer. lr lt SHoucoD Happen THaTA Deacer Reruses To Carry Out Our Orrer, SEND THE OPEN PACKAGE With THe Remainine Cigarettes To THe Main Orrice OF THe AMERICAN TOBACCO COMPANY, 11 FietH Ave.,New York City, With Your Name Ano Appress PLainty Written Anp We Witt Senp You Our Cueck For THe Amount You Spent. LORD SALISBURY TURKISH CIGARETTE. WRAPPED IN AN INEXPENSIVE, MACHINE-MADE PAPER PACKAGE TO KEEP QUALITY UP AND PRICE DOWN. comicbooks.com