Life — September 8, 1921 — page 2: what you’re looking at

What you’re looking at

# Analysis This is primarily a **Pall Mall cigarette advertisement**, not political satire. The page features the brand's coat of arms (with lion and unicorn supporters) and their "Rounds" cigarette product. The ad copy references "Cap X's idea from over there—a round cigarette that does not have to be squeezed or pressed" and mentions Pall Mall's blend of "Turkish tobacco" and "Virginia." The rounds apparently came in packages of 20 for 50 cents. The tagline "THEY ARE GOOD TASTE" suggests marketing these cigarettes as refined and sophisticated. The lower right shows a Pall Mall Rounds package labeled "ORIGINAL." This appears to be a vintage advertisement with no political commentary—simply commercial product promotion using heraldic imagery to convey luxury and British prestige.