Life, 1921-08-25 · page 31 of 34
Life — August 25, 1921 — page 31: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward **advertisement** for United States Tires (United States Rubber Company). The ad promotes a new "Truck Tire Service" offering free, impartial technical advice to truck owners about selecting proper tire equipment. Two tire products are pictured: the U.S. Mono-Twin solid truck tire and the U.S. Nobby Cord pneumatic tire. The "Perhaps Your Problem Is Solved Here" section uses a Q&A format to demonstrate the service's value, answering a specific question about proper tire equipment for a 3¾-ton truck doing heavy haulage work. The marketing pitch emphasizes that American truck owners previously lacked honest, independent advice about tire selection, and that "as much money is wasted today on wrong truck tires as on poor ones." The company positions itself as offering expert guidance motivated purely by "greater economy"—with no obligation to customers. This represents early 20th-century **B2B advertising**, targeting commercial fleet operators rather than consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
U. S. MONO-TWIN A solid truck tire that is the latest ad- vancement of the U. S. Tire makers. Superior in cushioning, tractioning, and load carrying capacity, and in 95% of cases far more economical and satisfactory than duals. Today it is the fastest selling solid truck tire in the world. Perhaps Your Problem Is Solved Here Q. What is proper tire- equipment for 3 4 ton truck operating in Heavy Haulage Work between towns con- nected by good roads? A. Front wheels: U.S. Nobby Cord Tires, 7 inch. Rear wheels: U.S. Mono- Twin Solid Truck Tires, 10 inch, A new U.S. NOBBY CORD Not an enlarged passenger tire, but a truck pneumatic designed and built for trucking conditions. While many still use passenger tires for commercial work, in the 4¥% ai Sinch sizes Nobb Cords yield a lower cost per mile. Truck Tire Service: judge for yourself its value to you NTIL now American truck owners have never had at their disposal abso- lutely impartial, honest advice about the right type and right size tire for a specific trucking condition. As much money is wasted today on wrong truck tires as on poor ones. The makers of United States Tires are ready to give anybody engaged in truck operation a full advisory service in the interest of greater economy. “Independent and non-partisan advice. A service by experts who have no theories to try out—who make no favorite of either pneumatics or solids. The equivalent of a personal consultation with the best tire-engineering brains in the country. No obligation to anyone who asks for it. Write to our Technical Service Dept. at any length. On questions involving one truck or a fleet of fifty trucks. Recommen- dations will be for the right size of tire, the right kind of tire, and greater economy. To men who are ordering new trucks a special word: Consider tires as a separate problem from the truck itself. Get the right tire equipment for it before it is delivered—not afterward. Address all letters to Technical Service Dept., United States Tire Co., 1790 Broadway, New York City. * The fuller the details you give about your truck tire problem the better you can be served by the U. S. Technical Service men. United States Tires United States @ Rubber Company Fifty-three The Oldest and Factories Rubber Organization in the World Two hundred and thirty-five Branches comicbooks.com