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Life, 1921-08-18 · page 5 of 35

Life — August 18, 1921 — page 5: what you’re looking at

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Life — August 18, 1921 — page 5: Life, 1921-08-18

What you’re looking at

This satirical piece mocks Dr. Charles Russ's invention—a machine measuring eye power (intensity of a person's gaze) in kilowatts. The article presents humorous anecdotes about the machine's practical failures: - **Mrs. Wombat** (a hostess): The machine refused to register her foreign eyes when measuring her diction clarity - **Mr. Bird**: His eye power was so intense it threatened to break chinaware; the machine only registered 1 kilowatt when he actually possessed much more - **Mr. Dummer**: His skepticism about the invention proved justified—the machine's unreliability suggests it's pseudoscience The satire ridicules both the invention itself and people's gullibility toward pseudo-scientific gadgetry popular in the early 20th century. The cartoon jokes that everyday situations prove the machine worthless.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

How Much Eye Power Have You? Dr. Charles Russ has made a valuable contribution to hu- manity by inventing a machine that will measure the power You have probably never realized what a dangerous game bridge is. Yet every time you trump your part- ner’s ace, she registers 96 kilowat: eye power. 100 kilo- watts is said to be fatal Mr. Bird relied too strongly on the power of his eye when he told Hjalma that if she didn’t stop breaking up the best china the unemployment figures would be immediately increased. Unfortunately, he wesn’t really in the heavy- weight class, and Hjalma won the decision, 71 kilo- watts to 6 in a glance of the eye Mrs. Wombatt, the hostess at the musicale, told Mons. Pimelle that the thing she liked most about his singing was his clearness of dic- tion, and that she had understood every word of the little French ballad. Now Mons. Pimelle had been singing in what he considered very good English, but unfortu- nately for his chance of making an eye power record the machine refused to register foreign eyes Above we show Mr. Rex Wimple, fifth assistant floor walker, registering rays of extreme intensity as he in- forms you that certainly you can get cheaper hose, but we don’t carry them It is splendid to think that by directing strong eye rays against the back of your hus- band’s neck you can keep him from inviting his so- cially unfit friend to dinner. Unfortunately, in this case it was the friend who got the signal, with the result that a most unenjoyable evening was had by all Mr. Dummer is inclined to scoff at the invention, and every- one who has ever carried a pint bottle of something in a suitcase will agree with him. You are convinced that the street is peopled with prohibition agents and that every eye is upon your guilty burden. Yet Dr. Russ’s machine never registers so much as a single watt comicbooks.com