Life, 1921-08-18 · page 2 of 35
Life — August 18, 1921 — page 2: what you’re looking at
What you’re looking at
This is a straightforward automobile advertisement, not satire or political commentary. The Marmon Company, established in Indianapolis in 1851, promotes their Model 34 car by highlighting engineering features: "Low center of gravity, light weight, and scientific suspension" that supposedly provide "unusual roadability." The ad emphasizes that these qualities are "easily proved in a comparative demonstration" and form part of "the twelve vital tests of the Marmon Score Card." Consumers are encouraged to compare the Marmon 34 against competitors "before deciding *which* car." The page displays a side-view silhouette of the vehicle against a dark background, showcasing its sleek profile. This represents typical early-twentieth-century automotive advertising that stressed technical specifications and direct performance comparisons to justify purchasing decisions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
we: Published Weekly by Life Publishing, Entered as Second Class Matter June 8, 1883 at the Post Office at New York, Crartes DANA Ginson. President Company at adison Avenue, New York, N. Y. nder the act of March 3d, 18 Grouae 'B. Rictanp; Vi tion, | Five Dolla Entered as Second Glass Matter at the Post Omies Depaitment, Canada. ‘Ly Roy Mier, Treas, August i Copyright in ‘England and the British Possessions. y MARMON 354 Low center of gravity, light weight,and scientific suspen- sion give the Marmon its un- usual roadability. This is easily proved in a compara- tive demonstration, being one of the twelve vital tests of the Marmon Score Card. Make these comparisons before deciding which car. NoORDYKE & MARMON COMPANY Established 1851 : INDIANAPOLIS comicbooks.com