Life, 1921-08-11 · page 29 of 40
Life — August 11, 1921 — page 29: what you’re looking at
What you’re looking at
This is a cigarette advertisement, not satire. It features an actual photograph of Raymond Hitchcock (a popular vaudeville performer of the era) holding an Omar cigarette to promote the brand. The ad uses wordplay: "Omar Omar spells Aroma / Omar Omar *is* Aroma," emphasizing the cigarette's distinctive flavor from blended Turkish and domestic tobaccos. The "They always go together" section lists classic pairs (ham and eggs, Jack and Jill, peaches and cream) to suggest Omar and aroma are an inseparable, natural combination. The money-back guarantee at bottom was a common sales tactic of the period to build consumer confidence. Modern readers should note this represents pre-warning-label tobacco marketing, when cigarettes were actively promoted using celebrity endorsements and appealing to lifestyle and taste rather than health concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This is an actual photograph of Raymond Hitchcock's hand holding an OMAR. © 1021, A. 7. 00, In Raymond Hitchcocks hand OMAR is entirely at home Omar Omar spells Aroma Omar Omar ‘s Aroma Aroma makes a cigarette; They’ve told you that for years Smoke Omar for Aroma. Thirteen kinds of choice Turkish and six kinds of selected Domestic tobaccos are blended to give Omar They always go together— its delicate and distinctive Aroma, Ham and Eggs Jack and Jill Peaches and Cream and ° OMAR and AROMA @Qxtx-2. reecD which means that if you don’t like OMAR CIGARETTES you can get your money back from the dealer comicbooks.com