Life, 1921-08-11 · page 2 of 40
Life — August 11, 1921 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for Michelin Cords tires from the Michelin Tire Company in Milltown, New Jersey. The ad features a large photograph of a tire with visible tread pattern and a dark wheel rim, alongside Michelin's famous mascot—Bibendum, the rotund figure made of tire rings (visible in the lower right). The copy emphasizes Michelin's innovation in tire construction, claiming they've developed a "new tread compound" that represents "another step forward in tire construction." The ad promotes both Michelin pneumatic tires and their ring-shaped tubes and casings as superior products. This is straightforward early-20th-century product advertising, not editorial content with political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ss Matter June 8, 1883 at the Post Office at New Yor::, Entered as Second Copyright under the act ‘of March 3d, 18 Matter at the Post Office Depart ngland and the British Posse ent, Canada, Another Step Forward in Tire Construction ring-shaped tube or other notable Michelin inventions. Michelin has been making pneumatic auto- mobile tires for 26 years. Michelin does not make the most tires, but none are made better. Now Michelin has developed a new tread compound which is just as important an improvement as the demountable rim or the You probably use Michelin Ring-Shaped Tubes and know they are best. You will find Michelin Casings just as good, once you try them. MICHELIN TIRE COMPANY, MILLTOWN, N. J. Other factories: Clermont-Ferrand, France; London, England; Turin, Italy. Dealers everywhere comicbooks.com