Life, 1921-08-04 · page 4 of 34
Life — August 4, 1921 — page 4: what you’re looking at
What you’re looking at
This is an **advertisement for the Mimeograph machine**, not political satire. The page uses a historical reference as a marketing hook: the caption claims that on Caesar's foot "was laced the ancestor of the modern boot," drawing a parallel between ancient innovations and the Mimeograph as a timeless, simple solution. The image shows hands lacing a boot, illustrating the "simple methods [that] stand the test of time." The ad emphasizes that the Mimeograph's core method hasn't changed in over a third-century—only applications improved. It boasts high output (5,000 duplicates hourly) and low cost, positioning the device as the world's most widely used duplicating technology. The A.B. Dick Company (Chicago and New York) solicits catalog inquiries.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On the foot of Caesar was laced the ancestor of the modern boot. Science hasn’t yet invented any better Laced! method for doing that important work. It is remark- able how some simple methods stand the test of time. Since its invention, more than a third of a century ago, the Mimeograph method has remained unchanged —its application only has been modified and improved. It has stood the test of time because it is the simplest, quickest, and least expensive way of doing important work. Five thousand perfect duplicates of a typewritten sheet is its habitual hourly output —forty thousand and more a day. And by the use of the new dermatype stencil, diagrams, plans, maps, charts, etc., may be as easily and quickly duplicated—on the typewritten sheet if desired. Private printing! Low cost printing! Let us show you why the Mimeograph is the most widely used duplicating device in the world. Ask for catalog “W-8” and particulars from A. B. Dick Company, Chicago—and New York. MINES RAPH comicbooks.com