Life, 1921-08-04 · page 34 of 34
Life — August 4, 1921 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four distinct advertisements from circa 1920s America: 1. **Shawknit Hosiery** (top left): Promotes men's socks, emphasizing quality materials and durability through smart appearance. 2. **Hollenden Hotel** (top right): Markets upscale lodging in Cleveland, specifically appealing to "business women"—notable as it explicitly targets female professionals as a distinct customer segment worthy of refined service. 3. **Milo Violets Cigarettes** (bottom left): Advertises scented cigarettes in decorative packaging. 4. **Life Magazine** (bottom right): Promotes subscriptions with the tagline that reading Life prevents pessimism, framing the magazine as essential cheerfulness for modern times. The Hollenden ad is historically significant for acknowledging businesswomen as a legitimate market category, reflecting 1920s social changes following women's suffrage and increased workforce participation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The BUSINESS WOMAN WE plan our service for the Woman in Business in the belief that the same excellencies which are appreciated by the Business Man are also appreciated by the Business foman. Hollenden Ser. vice has always included the refinements required by the Hollenden type of guests, both men and women. i ses is a very definite 4 . i Th sense of satisfaction in “4. pote e , HOLLENDEN the trim, smart appearance of Shawknit Hosiery — definite through the knowledge that good materials have added good wear to good looks. SHAW STOCKING CO. Lowell. Mass. Single $3.00 to $6.00 Double $5.00 to $7.00 HQSIERY Twin Beds $6.00 Eee MEN to $8.00 To Cultivate a Cheerful Exterior no Life . and the most confirmed pessimist will soon admit that the world won't go to the bowwows just yet—at least not while LIFE is published every week. Try it yourself for a year, or, Obey That Impulse, and for a trial trip, avail your- self of our Special Offer Enclosed fine One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for three months—twelve issues—to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 598 Madison Avenue, New York One year $5 Canadian $5.80 Foreign $6.60 51 comicbooks.com