Life, 1921-08-04 · page 27 of 34
Life — August 4, 1921 — page 27: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Paradise Spring Company's bottled water to American consumers, likely from the early 20th century. The ad targets mothers' anxieties about child health, particularly during summer when waterborne illness was a genuine public health concern. It argues that municipal water supplies—drawn from rivers and lakes—contain dangerous organic and mineral impurities that filtration cannot fully remove. The photograph shows a woman and child examining Paradise Water, reinforcing the message that pure water is essential maternal care, comparable to ensuring "the purest milk obtainable." The ad claims Paradise Water contains virtually no impurities (less than one grain of mineral matter per gallon) and promises health benefits for digestion and organ function. Pricing and ordering information suggest direct mail delivery was available beyond local retailers. This reflects genuine anxieties about water safety before modern municipal treatment standards were established.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Take every precaution to safeguard the hea!th of the little ones. You already see to it that they drink the purest milk obtain- able. Pure water is just as essential—not only in Summer, but all-year-round. The average public supply of water comes from rivers or lakes. It is laden with the soluble elements of animal and vegetable matter, as well as insoluble mineral impur- ities. Filtration or other treatment cannot possibly free it from all of these. Give Your Children Pure Water The hot days of summer are here—the days so dangerous to the health of child- ren. With babies, particularly, you know the old saying: ‘‘Get them through the second summer, and most of your worries are over.”” Discriminating people, who feel that the best is none too good when their health and their children’s health is concerned, are turning to the exc/usive use of Paradise Water, the purest water on record. Paradise Water contains mo insanitary im- purities, and less than one grain of mineral matter in a gallon of 58,372 grains! Don’t take chances; put the whole family on Paradise Water—you’ll soon see the good it does them. For Paradise not only has a purifying, up-building effect upon the general health, but it aids specifically in relieving disorders of the stomach, kidneys and intestines, Try a case—for your health’s sake. At Grocers or Druggists—Quarts, Pints, Half-Pints—Natural or Carbonated FREE: 24-page booklet, “The Story of Paradise Spring,” and names of Paradise dealers in your city. If there are none, we will supply you direct, carrying charges paid to any point East of the Mississippi and North of the Ohio River, and elsewhere not carrying excessive rates. Please enclose check with your order. Case 1 dozen Quarts, Case 2 dozen Pints. Case 3 dozen Half-! Carbonated $3.00 Carbonated $3.50 rbonated (only) $4.00 / PARADISE SPRING COMPANY, BRUNSWICK, MAINE PARADISE WATER comicbooks.com