Life, 1921-07-28 · page 2 of 34
Life — July 28, 1921 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Michelin Tire Company advertisement**, not satirical content. There is no political cartoon or satire present. The ad promotes Michelin full-size inner tubes for cord tires, featuring the famous Michelin Man mascot (the white striped figure beside the large tube). The advertisement's argument is straightforward: Michelin tubes are larger in cross-section than competitors, so they require less stretching to fit standard casings and therefore last longer. The only visual element beyond product photography is the iconic Michelin Man character, used as the company's recognizable brand mascot rather than for satirical purposes. This appears to be a standard commercial advertisement from the early 1920s promoting tire superiority through technical specifications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lavn: Published Weekly by Lite Eeiishins Company at 598 Madison Avenue, Ne N.Y. ‘Annual subscription, Bive Doiiars” Vol. 78, No. 2021. July 28, 1921, Entered as Second Class Matter June 8, 1883, at the Post Office at New York Cartes DANA GrBson, President f March 3d, 1379. GuoncE B. RICHARDSON, Vice-President N.. ung Entered as Second Class Matter a. m4 Post Office Department, Canada. im Bor Mauss, ‘Treas. Georce p’ ‘Urassy, Se Copyright in England and the British Possess! PF, Provanbre, Western Manager Obviously Best For All Cord Tires Actual photograph our etetaare of Michelin Tubes ICHELIN TUBES are larger in cross section than other makes, and for that rea- son more nearly fill the casing. This advantage is par- ticularly important to users of Cord Tires. Ifa tube must be stretched by inflation) to fill an or- dinary fabric casing, it hg (i ; nti le must be stretched still more to fill an “over- size” cord tire. Tubes that are thus stretched cannot last as long as full-size Michelins. Michelin Tubes are best for all tires, but there is a double advantage in using Michelins in cord casings. Ask your dealer if this is not so. MICHELIN TIRE CO., MILLTOWN, N. J. Other Factories: Clermont-Ferrand, France; London, England; Turin, Italy Dealers Everywhere comicbooks.com