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Life, 1921-07-21 · page 34 of 34

Life — July 21, 1921 — page 34: what you’re looking at

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Life — July 21, 1921 — page 34: Life, 1921-07-21

What you’re looking at

This page combines advertisements with literary and social commentary typical of early 20th-century Life magazine. **Advertisements:** The left side features tooth and hair-care products (Forhan's toothpaste for gum disease, Liquid Arvon dandruff treatment, Mayor's Cement) using pseudo-medical language to market hygiene products—common in this era before FDA regulations. **Literary Content:** Arthur Guiterman's rhymed review critiques James Branch Cabell's novel *Figures of Earth*, satirizing the protagonist Manuel as an artist figure who endlessly reshapes clay but never perfects his creations. The review suggests Cabell prioritizes aesthetic sneering over meaningful artistic purpose. **Social Satire:** "Crowds and Superiority" observes increased urban street crowds, attributing this partly to rural migration. It satirizes educated people who romanticize country life while remaining unable to leave cities—a commentary on class pretension and the tension between rural and urban values during America's industrialization period. The page reflects Jazz Age anxieties about art, modernity, and social mobility.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| Unhealthy Guns denoted | by tenderness and bleeding NHEALTHY soil kills the best | of wheat. Un- healthy gums kill the best of teeth, To | keep the teeth sound keep the gums well. ‘Watch for tender and bleeding gums. This is & symptom of Pyor- thea, which afflicts four out of five people over forty, theteeth, Notonlydo the gums recede and cause the teeth to de- cay, loosen and fall out, but the infecting Pyorrhea germs lower the body's vitality and cause many serious ills, To avoid Pyorthea, visit your dentist fre: quently for tooth and gum inspection. And use Forhan’s For the Gums. Forhan’s For the Gums will prevent Pyorrhea—or check its progress—if used in time and used consistently, | Ord nary dentifrices can- note this. Forhan's will keep the gums firmand healthy, the teeth white “and clean. Start using it today. If gums shrinkage has set in, use Forhan's according to direc- tions, and consulta dentist immediately for weet treat- 35c and 60c tubes in U.S. and Can. FORHAN Co. New York Forhan's, Ltd. Montreal An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don’t. The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. Tho R. L. Watkins Co., Cleveland, Ohio. All threo kind: 8 or write us, MAJOR MANUFACTURING. co.” New York Rhymed Reviews Figures of Earth By James Branch Cabell. Robert M. McBride & Co. UR medievalist, Cabell, Constructs a tangled allegory About the swineherd, Manuel, And how he conquered wealth - and glory: This Manuel (in whom you may Perceive the Author-life unfolded), Keeps shaping figures out of clay But never gets them rightly molded. He leaves his pigs; he dares invade The Land of Dreams, and subjugates it. He captures Love, the dashing blade, And subsequently underrates it. Imagination, Queen of Flame, | The fool deserts that lovely dame; I don’t exactly grasp the reason. With Misery he dwells a space, The sports of devils, ghouls witches, To gain the Realm of Commonplace, Respectability and riches. and Though Death congeals our hero’s blood, Reborn, the reader shortly sees him Still forming figures out of mud, But never getting them to please him. No, Art for Art’s Sake will not do A touch of Art for Man’s Sake, too, Might save our literary smarties. Then write upon a cleaner scroll An allegory, hot and searing, Of how an artist lost his soul By never doing aught but sneering. Arthur Guiterman., Crowds and Superiority VEN a blind man must have noticed the unprecedented increase in the crowds on the city streets during the last few years. Usually, the phenomenon is explained by reference to the influx of country folk into the towns, which in turn may be attributed to various causes, such as automobiles, movies, etc. Like the soph- isticated Latin bucolic poets, who sang of the charms of country life but who couldn’t bear to stay away from Rome overnight for fear of missing something, we are thoroughly convinced of the su- periority of the country as a place of dwelling, although without the least de- sire or intention of making it our per- manent abode. This, despite the fact that we find it increasingly difficult to maintain a sustaining sense of our own intellectual and moral superiority in the jostling, hustling crowds of the subway and surface cars. 32 He wins; but soon, in freakish treason, | To base your lives upon, my hearties; | The besb for horse oe ‘Manufactured by ‘THE PERKINS-CAMPBELL CO. 622 Broadway, Cincinnati, ees ‘New York Branch branch 89 Chambers St. 1329 So. Mahieu hve Catalog and information upon request Hot water Sure Relief BELL INDIGESTION ONE GALLON THERMO JUG 7 Ga CORENZEN BROS. MFG. eShatltowns tows “Don’t tread on my ss sir. 1 need them for the pursuit of the ideal.” “If you poke out my eyes wih your umbrella, madam, I shall no loiger be able to continue those liberal studies that distinguish me so markedly from the common herd.” Somehow, we feel that appeals of this nature would not make much of a hit with the street crowds. In fact, it is becoming more difficult daily to remain convinced of one’s own superiority, let alone convincing other people. If we are not careful we shall run serious danger of losing the decorative and entertain- ing race of snobs. And, pray, what shall we do then, poor things? A Familiar Sound USBAND: Great guns! What's all that racket in the kitchen, my dear? . Wire: That must be the cook break- ing in those new dishes I bought this morning. comicbooks.com