Life — July 21, 1921 — page 2: what you’re looking at

What you’re looking at

# Jantzen Swimming Suits Advertisement This page is primarily a **product advertisement**, not political satire. It promotes Jantzen brand swimming suits manufactured in Portland, Oregon. The ad features an elegantly posed woman in a one-piece bathing suit, with smaller figures below showing children in Jantzen swimwear. The left column lists celebrity endorsers—Olympic champions and athletic record-holders like Duke Kahanamoku and Norman Ross—lending prestige to the product. The marketing copy emphasizes the suit's practical features: elastic construction allowing freedom of movement, permanent shape retention, and availability in various colors and styles. The text suggests visiting local shops or writing directly to the manufacturer if unavailable. This represents 1920s-era consumer advertising leveraging athletic celebrity endorsements.