Life, 1921-07-21 · page 2 of 34
Life — July 21, 1921 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes Jantzen brand swimming suits manufactured in Portland, Oregon. The ad features an elegantly posed woman in a one-piece bathing suit, with smaller figures below showing children in Jantzen swimwear. The left column lists celebrity endorsers—Olympic champions and athletic record-holders like Duke Kahanamoku and Norman Ross—lending prestige to the product. The marketing copy emphasizes the suit's practical features: elastic construction allowing freedom of movement, permanent shape retention, and availability in various colors and styles. The text suggests visiting local shops or writing directly to the manufacturer if unavailable. This represents 1920s-era consumer advertising leveraging athletic celebrity endorsements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dana _Ginso: Live: Published Weekly by Life Publishing _ Entered as Second Class Matter June 8, 1383, at the Post Office at New York I s New York, N.Y 8 B. Ricwanson Company at 59 . under the act of March 3d, 187 ‘Annual Su Entered as Second Class Matter at the Post Office Department, Canada. or Vol. 78, No. 2020, ‘July 21, 1921, Copyright in England and the British Possessions, B. F. Puov Westem M. TASSY, anager 'HESE Champions wear and endorse Jantzenst DUKE KAH? Honolulu, World on at 100 yds. ROSS, Illinois Athletic Club, World’s Champion at 220, 440, 880 yds. Olyn nes 1 LEWIS (Happy) KUEHN, SPARKLE of blue water_tang of salt breeze— mapion Diver, Olympic Ga gulls wheeling down to ride the waves — splashes WM. (Buddy), WALL Me Peete eae of gay color on the beach. tional Mile Champion. Isn't it good to be alive —to dive into clear, cool water and feel every muscle active —stroke after stroke as you swim! Then to float back lazily. Those who really enjoy water sports find the Jantzen the logical bathing suit. Practical be- cause it permits the utmost freedom of action in the water. Beautiful because it fits perfectly and holds its shape permanently. The Jantzen stitch made these features possible. It’s elastic — never binds, never sags. Jantzens are made in exquisite colors —-plain or striped. The good shops in your city are showing new models for men, women and children. Or, if you do not find them, write to us. Jantzen Knitting Mills PORTLAND, OREGON ators of the Elastic-Stitch Swimming Suit Jantzens at talina Islands comicbooks.com