Life, 1921-07-14 · page 29 of 34
Life — July 14, 1921 — page 29: what you’re looking at
What you’re looking at
This is a straightforward **advertisement**, not satire. The American Tobacco Company promotes Lord Salisbury Turkish cigarettes with an aggressive money-back guarantee: customers can try them in any U.S. store risk-free, with immediate refunds if unsatisfied. The ad emphasizes the product's value proposition—high-quality Turkish tobacco at low cost due to inexpensive machine-made packaging. It includes a contingency clause: if dealers refuse the offer, customers should mail the remaining cigarettes to corporate headquarters for reimbursement. The "Lord Salisbury" brand name (likely referencing the British Prime Minister) suggests aspirational quality, while the aggressive guarantee and corporate contact information reflect early 20th-century competitive cigarette marketing. This appears designed to build consumer confidence in a relatively new mass-market product category.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AERICAN TOBACCO COMPAR ~ Witt MaKe Tuts Contract Wit You: Wark Into Any Store In THe Unitep States To-Day Ano Try THe Loro SatisBuRY TurkisH CIGARETTE. SHOULD It Not Appeat To Your TASTE Tue Crerk Witt Hano You Back Your Money On Tue Spor. It Witt Pay You To Try— Because It Is THe Oncy Hicn Grave Turkisu CicaretTe In THe Worto Tuar Setts For So Littte Money. Far Horritacy (ifeoer’y. UL Fifth Avenue, New York, N.Y. ~which meansthat if you don't like LORD SALISBURY Cigarettes, you can get your money back From the dealer. lr lt SHoutp Happen THat A Deacer Reruses To Carry Out Our Orrer, SEND THE OPEN PACKAGE With THe Remainine CiGarettes To THe Main Orrice Or THE AMERICAN ToBacco COMPANY, (1 Fieta Ave.,New York City, With Your Name Ano Avoress Pvainty Written Anb We WiLt Senp You Our Cueck For THe Amount You Spent. LORD SALISBURY TURKISH CIGARETTE WRAPPED IN AN INEXPENSIVE, MACHINE-MADE PAPER PACKAGE TO KEEP QUALITY UP AND PRICE DOWN. comicbooks.com