Life, 1921-07-07 · page 3 of 34
Life — July 7, 1921 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or political commentary**. It's a B.F. Goodrich Rubber Company advertisement for Silvertown Cords tires, effective May 2nd, announcing a 20% price reduction. The ad emphasizes quality ("The last word in Quality") while highlighting affordability ("The best word in Price"). The image shows a tire cross-section displaying the product's construction. Below are pricing tables for various tire sizes, tubes, and fabric tire options. The only potentially humorous element is the tagline positioning Silvertown as the final word in quality but best value in price—a mild marketing claim rather than political satire. This reflects 1920s advertising strategy of combining quality assurance with Depression-era price consciousness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Effective May 2nd Goodrich Tire Prices reduced DQ) per cent The last word in Quality The best word in Price Say conDs a LL BU sassse mS =~ ws ee i aa = ———— ——— ——_ a ———————— Fabric use | Uso! ma Sos 200 Safety|32~4 [°2690 Soe Anti-Skid Safety Tread THE B.F. mar a COMPANY SILVERTOWN