Life, 1921-06-30 · page 38 of 41
Life — June 30, 1921 — page 38: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, a satirical publication. The right-hand cartoon depicts various people impulsively responding to Life's appeal—showing a woman with a "LIFE" sign, children playing, people in cars, and others enjoying leisure activities. The caption "THEY HAVE ALL OBEYED THAT IMPULSE. HAVE YOU?" encourages readers to subscribe. The ad targets holiday-minded readers with leisure time and intellectual interests, offering special introductory rates ($1 for three months). The accompanying text mockingly claims the magazine will be "reckless with the good things" in its next twelve issues "regardless of expense or modesty," presenting subscription as a patriotic or cultural duty. The small winged cherub figure at bottom appears to be *Life*'s mascot, reinforcing the magazine's humorous tone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
qu Coming Numbers Bathing Number Dog Number Week-End Number To become a reg: ular subscriber to Lire and make sure of securing these great numbers, is not only a pleasure, but a duty. And now is the time, when you are feeling ready for your holiday, with plenty of leisure, and with your mind tuned up to a proper intellectual appreciation. One dollar, please. See below. Special Offer Open only to new subscribers; no sub- scriptions renewed at THEY HAVE ALL OBEYED THAT IMPULSE. HAVE YOU? this rate. Lire, 17 West 31st Street, New York One Year, $5.00. (Canadian, $5.80; Foreign, $6.60) Enclosed find One Dollar (Canadian $1.20; Foreign $1.40). Send LIFE for three months (12 issues) to We Are Bound to Have the Last Word Right here: Weare going to make the next twelve issues of Lire a test. We are going to be so reckless with the good things we have as to put them in these next twelve issues, regardless of expense or modesty. We don’t ask you to become a three months’ subscriber—we implore you. a ————————— comicbooks.com