Life — June 30, 1921 — page 2: what you’re looking at

What you’re looking at

# Michelin Tires Advertisement This page is primarily a **commercial advertisement** for Michelin tires, not political satire. The image shows a cross-section of a tire with the Michelin mascot (Bibendum, the rotund "Michelin Man" made of tire rings) positioned at the bottom for scale. The advertisement emphasizes the tire's superior tread design and durability compared to competitors. The tagline "Always in the lead—Now better than ever" positions Michelin as the market leader. The text highlights improvements for 1921: new tread compounds, wider tires, and protection against skidding. The company address is listed as Milltown, New Jersey, with international factories noted. This represents straightforward early-20th-century automotive marketing in *Life* magazine.