Life, 1921-06-30 · page 2 of 41
Life — June 30, 1921 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement** for Michelin tires, not political satire. The image shows a cross-section of a tire with the Michelin mascot (Bibendum, the rotund "Michelin Man" made of tire rings) positioned at the bottom for scale. The advertisement emphasizes the tire's superior tread design and durability compared to competitors. The tagline "Always in the lead—Now better than ever" positions Michelin as the market leader. The text highlights improvements for 1921: new tread compounds, wider tires, and protection against skidding. The company address is listed as Milltown, New Jersey, with international factories noted. This represents straightforward early-20th-century automotive marketing in *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHARLES DANA C1B0N, Pr WARD: Always in the lead— Now better than ever EVERY motorist owes it to himself to give Michelin Tires a trial in comparison with other makes. The new and improved tread compound; the ex- tra width and thickness of tread; the sturdy over- size body; the recognized easy riding qualities; the superior protection against skidding —all these ad- vantages are yours in the truly wonderful 1921 Michelin Cord Tire. And Michelin's moderate prices are not the least of Michelin advantages. MICHELIN TIRE COMPANY, MILLTOWN, N. J. Other factories: Clermont-Ferrand, France; London, England; Turia, Italy— Dealers everywhere comicbooks.com