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Life, 1921-06-23 · page 34 of 36

Life — June 23, 1921 — page 34: what you’re looking at

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Life — June 23, 1921 — page 34: Life, 1921-06-23

What you’re looking at

This page combines two distinct elements: a serialized O. Henry story advertisement and the continuation of *Life* magazine's "Fresh Air Fund" (a charitable giving list). **The Main Content:** The large advertisement promotes a complete set of O. Henry's collected works, claiming the author possessed secret knowledge of European politics, espionage, and intrigue. The accompanying short story excerpt—about a company president who disappears with funds, only to have the wrong man returned—exemplifies Henry's interest in "cross-purposes and mixed identities." **The Sales Pitch:** The publisher urgently pressures readers to order *now*, claiming paper and binding costs have risen so dramatically that this low-price offer cannot continue. This is a classic scarcity/urgency marketing tactic. **The Charitable Element:** The right column lists donors to *Life*'s Fresh Air Fund (providing outdoor experiences for underprivileged children), showing contemporary philanthropic concerns. The page reflects early 20th-century magazine advertising strategies while documenting period charitable causes.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Lire’s Fresh Air Fund (Continued from page 896.) ir James Wade Bolton, Alexandria, 2. $20.00 20.09 10.00 $0.00 735 10.00 3.09 Palmer Wheaton, San Francisco. 1.90 “B.S.” Omaba, Nebr. J. A. McKenna, Boulder, Colo. 2.09 Mrs. George “C. Thompson, 1 Rapids, Mich, 10.00 Master Stanley Blyth, Abe: o L. W. P., Le Sucur Center, Minn... Walter F. Backus, Portland. Ore Dr. J. L. Bower. Philadelphia Po) “Friend,” San Francisco HE President of their little com- ¥J f ry | Fare Bae pany had disappeared with all | ys ‘ 4 Prat their available funds and liquid Z ¥ ¥ vine Rede n assets, amounting to more than 7 wa Alice B, Scudder, Yakima, Wast ; Mrs. Paul H. Bastede $100,000. . ; F. M. Markwell, Slater, M They had traced him to a Central Bill, ‘Tom and ‘Dick i _ . . CAME eee cece ee American port; they had sent a man sear art, persgessrntast after him to entice him away, and now this detective was back with a prisoner, 1b rapa Hotbeed . ae Cecilia ‘de Mille. Holly. his grip bulging with money and securi- | ¥ Mrs. Mac F, Aldrich ties — but, it was not their missing P 3 3 3. M. + President! « pe Mrs, D. AL} Sacramento, Cali’ Yet he had come with perfect wil- s ae bara, lingness; he had let the detective smuggle him aboard ship secretly; he had readily turned over to him his valuable grip for safe-keeping. Why? If you would read a story of cross-purposes and mixed identities, if you Jacksonville, Lodge, N 3, Jacksonville would hear how the sudden love of a man for a maid baffled a whole Mrs. C.°L, Warner, Vick Government and confused a great Detective Agency, read this tale nd Cag of romance and mystery. It could have been written only by Dis : Colo.” .. ALL. D A friend,” Raleigh, N.C. e Angie C! Crosby. C. W. Holland, Eastville, Va Ui, ar For years now you have heard of O. Henry—you have read these advertisements and thought that some day you would own a set for yourself. But you have put off the . G, W. Fenwick, Eureka, Calif. sending from month to month. The time for that is gone. J Sam Borton. Cleveland Now—teday—you must order your set of O, Henry to get Cement R Writ St Louives the low price and the Oppenheim FREE! Ada Bruce Pope, So great is the popularity of O. Henry—so enormous is Mr. and Mrs, J. Gordon Cooke, the demand for his books—that we should like for all time We Va. seversereeeeeeeeenes to continue this offer. But we can't. It costs more than twice as much now to make the sets as it did. Paper costs more—ink costs more—binding costs more. So we must withdraw this offer. But as long as the stock now on hand lasts, you can get O. Henry at the low price, an Orrenneim “== FREE No other writer ever knew so moch of the secret histo unease Esrope,, No other writer veg undermood £9 well the hid ike 7 ite roy Jorces—the secret intrigues—ihe startling accidents— the su den deaths—that have kept Europe in turmoil for the past ,/) REVIEW OF generation. Hewas looked upon asthe most da ‘ousman / REVIEWS CO. in England, Hewas marked down by Germany for private / 30 Irving Place execution, because he knew too much of ber plots and 7 New York City intrigues; he suspected too many of her des! Fightingscheming—plotting—mystery-love—adven- 7 Send me on @ ture—all these are in his stories—and all his marvelous ¢ , proval.charges pald fenigs is in the telling of them, He makes them so y tes ral lorget everything about you in the joy of umes, them. He lets you into secrets that take your breath ound tn ce pay. He shows you the real inner workings of rita eols tape. Als a iplomacy. He you enthrall with the romance, the mystery of his tale right up 4 ot Palin to the very last word, re the books, I wi 1.50 tn Your Last Chance to Get a FREE SET ry 1 3, Sparen O. Hi his the at edition of E.Phillios Oppen- 7 ee cep ita 7 Sah rohumey heim we can get at th ce ich Filling “Spbasie rity ea En ee OFHEEY- 7° recurn Doth esta at Sour expense: 215 comparative few egtatngm HY 38 : qolbeabie 9 ast B Betton Or Ws wonderful stories only ‘at guar price of $175 or more a volume. / works in. nan Ete t ures Psychic Mistress (to heated cook): Phillie Oppenheim FREE. Never again can we sive you sach OocePsmOF oessssseeesiessseeiy | WHEN, YOUR UIMSON AURA. HAS. DIS: a chance, Don’t miss it! “Cut the coupon. Send it TODAY! The more sum tremens, ‘eves APPEARED I WILL COMMUNICATE WiTIE 1 hate LO andhar fated a fovstin, “Fer | YOU acain—Reproduced from Punch The Review of Reviews Co. /! 7 Wears Ron casts Bass | (London) "by arrangement with the pred aga . Proprietors. comicbooks.com 4