Life, 1921-06-23 · page 2 of 36
Life — June 23, 1921 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement**, not political satire. Life magazine is promoting a special offer to new subscribers: one dollar for three months of delivery. The design uses **humorous illustrations of falling/tumbling figures** lining both margins—a visual gag suggesting people should "fall" into subscribing. The top of the page shows a queue of people at a "Life" booth, with figures fleeing or being ejected, reinforcing the comedic premise. The text employs self-deprecating humor, claiming Life has "won out" against their Business Office in a "long, grueling feud." The pitch emphasizes vacation reading and affordability during summer, standard magazine marketing tactics of the 1920s. The mascot character (bottom left) appears to be Life's typical decorative emblem rather than a specific political figure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIVE: Pubiished Weekly by Lile Publishiog Emtered as Second Cisas Mater June &, 18. atthe Post Office at New York, CHARLES DANA GIBSON, President Company at 17 West ist Street: New York. N Y.. wader the act of March 34. 1099, GEORGE B. RICHARDSON. Vice President ‘Annual Subscriptioa, Five Dollars. Estered as Second Cisus Mater at he Post Oréce Department, Canada, LeRoy Mitten, Trois GEORGE DUTASSY, Se, Vel. 77. No. 2016. Jane 23, 1921, [Copyright is England and the British Possessions. F. PROVANDIE, Western Mana, “sill Our Own Private Drive For new subscribers. Begins now. Just a mo- ment, please, until we dry our eyes and explain. Bear with us while we tell you that we don’t do this very often. We have had a long, grueling feud with the Business Office, and have won out. Now we've got to make good on our own account. y You must subscribe at once. Our reputation is at stake. Besides, we offer you the following con- siderations : First: By sending one dollar (see atrocious cou- pon) you can get Lire sent to you anywhere in the United States for the next three months. Second: You are now about to go upon your vacation. Don’t deny it. We see it in your guilty look. Very well. a Third: You certainly want Lire delivered to you where you are going. Something must be on hand regularly to cheer you up while you are away. And besides— Fourth: Consider the saving, Don’t wait. Fill oc the coupon. Obey that impulse. Special Offer Enclosed find One Dollar (Canadian $1.20, For- cign $1.40). Send Live for three months to We Want You This Summer To get Lire on your vacation, so you will have an opportunity to study it carefully, when your mind is free. You will find it light reading, but full of suggestions that lie far be- 184 neath the surface of things. By tak- Open only to new subscribers; no subscriptions ing out a three months’ subscription renewed at this rate. Lire will come to you automatically = s, ,, , and you will not risk missing it at LIFE, 17 West 31st Street, New York. tie aeecte wWemures Sa rat Ove Year, $5.00, (Canadian, $5.80; Foreign, $6.60. ) jtry the experiment comicbooks.com